Fractional Growth Marketer (Paid Social + UGC) — EdTech App

G3MS is an AI-powered math & ELA learning app for middle schoolers, and they are seeking a Fractional Growth Marketer to launch and optimize paid app-install campaigns. The role involves sourcing UGC creators and running creative tests to enhance user acquisition.

Responsibilities:

• Launch and optimize paid app-install campaigns on Meta (required) + TikTok or Snap (strong plus)
• Source and brief UGC creators via Billo or Insense — scripts already written, you execute
• Run creative tests, kill losers fast, scale winners
• Report weekly: cost per install, what's working, what's next

Requirements:

• Launch and optimize paid app-install campaigns on Meta (required) + TikTok or Snap (strong plus)
• Source and brief UGC creators via Billo or Insense — scripts already written, you execute
• Run creative tests, kill losers fast, scale winners
• Report weekly: cost per install, what's working, what's next
• You've run mobile app-install campaigns on Meta — you know your CPI and you can prove it
• You've briefed UGC creators before and know what a good hook looks like
• You've marketed a consumer subscription app ($10–$50/month)
• You work lean and don't need a full team to function
• Edtech, parenting, or kids/family app experience is a major plus