Performance Marketing Manager

Confidential Jobs is seeking a Performance Marketing Manager to lead paid media programs for a portfolio of eCommerce brands. The role emphasizes data-driven decision-making and continuous improvement across various digital channels, requiring strong analytical skills and the ability to drive measurable impact.

Responsibilities:

• Own daily management and in-platform execution across Google Ads, Microsoft Ads, and Meta — with a strong emphasis on Shopping campaigns, Performance Max, and product feed optimization
• Drive paid social execution across Meta Ads Manager, including prospecting and retargeting strategies aligned to full-funnel business objectives
• Contribute to cross-channel media strategy, identifying budget allocation opportunities, structural improvements, and performance levers that drive profitability
• Design, execute, and analyze A/B tests; maintain a rigorous testing cadence and document learnings for continuous improvement
• Leverage AI-powered tools and workflows: LLMs, automation platforms, and smart bidding frameworks to improve operational efficiency, surface insights faster, and accelerate decision-making
• Build and maintain reporting that translates campaign data into clear, executive-ready narratives; communicate findings to both technical peers and senior stakeholders
• Partner cross-functionally with Brand, Analytics, Merchandising and other teams on strategic planning initiatives
• Stay current on industry trends, algorithm changes, and emerging AI applications in paid media; proactively surface opportunities to the broader team
• Cultivate relationships with media partners to access competitive insights, betas, and co-marketing opportunities

Requirements:

• 5+ years of hands-on paid media experience, with a solid track record in eCommerce environments managing large product catalogs
• Advanced proficiency in Google Ads and Microsoft Ads, with deep knowledge of Shopping Ads, feed-based campaign structures, and smart bidding strategies
• Solid paid social experience operating within Meta Ads Manager; experience with TikTok, Pinterest, or other emerging platforms is a plus
• Demonstrated ability to integrate AI tools into marketing workflows to streamline processes, including for ad copy generation, performance analysis, reporting automation, etc
• Comfort using LLMs (e.g., ChatGPT, Claude, Gemini) as a regular part of day-to-day work, not just experimentation
• Proficiency in web analytics platforms (Google Analytics / GA4 required); experience with BI tools such as Power BI or Looker is a plus
• Advanced Excel and PowerPoint skills for reporting, analysis, and executive presentations
• Exceptional organizational skills and attention to detail; ability to manage multiple brand programs simultaneously without dropping the ball
• A curious, proactive mindset - you don't wait to be told what to analyze; you go find the story in the data
• Experience with TikTok, Pinterest, or other emerging platforms is a plus
• Experience with BI tools such as Power BI or Looker is a plus