Sr. Customer Marketing Manager, Advocacy

Saviynt is a high-growth company specializing in AI-powered identity solutions, and they are seeking a Senior Customer Marketing Manager to enhance customer engagement and advocacy. The role involves creatively showcasing customer success stories, managing advocacy programs, and collaborating with various teams to deepen customer relationships and drive adoption of Saviynt’s platform.

Responsibilities:

• Creatively bring our customer stories to life and amplify them through powerful, high-quality assets including case studies, success videos, one-sheets, slides, blog posts, and more
• Enable the organization on how to tell customer stories and integrate them into various marketing campaigns, sales materials, and product launches
• Manage our customer speaker bureau for virtual and in-person programs, ranging from C-level to practitioner thought leaders, supporting them to curate the right message for industry events
• Proactively recruit, add and manage advocates in the ChangeMakers advocacy program
• Manage our Sales Reference program through Base AI, partnering with Sales, Customer Success and our customers to show prospects the value we bring
• Manage our peer review presence on TrustRadius, G2, PeerSpot improving ratings and increasing reviews
• Build strong relationships with our global Customer Success, Sales, Sales Enablement, Marketing, Analyst Relations, and Communications teams to identify, promote and nurture our strong customer advocates
• Work to engage our customers and build industry-leading community event experiences
• Secure quotes, logos, and other materials with customer advocates for events, launches, press materials, media opportunities, and analyst reports
• Establish a system for measuring and tracking advocacy engagement and impact

Requirements:

• 7+ years of proven experience in customer marketing, customer advocacy, or a related role, preferably in B2B tech, B2B marketing, B2B SaaS sales cycles, and Customer Marketing best practices
• Data-driven mindset with the ability to analyze and interpret marketing metrics
• Have a track record of driving pipeline through storytelling
• Proactive mindset with an excitement to tackle priorities. The ability to think and act strategically while executing tactically
• Strong program management and organizational skills, and the ability to structure and prioritize work in a manner that best fits the team and company needs
• A love for storytelling where you can tell compelling narratives to customers and sales to inspire them to engage with Saviynt
• Experience with Salesforce, Hubspot, Asana, Highspot, Gainsight and advocacy platforms, such as Base AI
• Strong interpersonal skills for building and maintaining relationships with customers and cross-functional teams
• A BA or BS degree