Brand & Growth Marketing Manager

ForceBrands is a high-growth consumer brand in the beauty/wellness space seeking a hands-on Brand & Growth Marketing Manager to execute and scale marketing initiatives. The role involves driving execution across various marketing channels and collaborating with founders and senior marketing leadership on campaigns and growth initiatives.

Responsibilities:

• Execute integrated marketing campaigns tied to product launches, retail moments, partnerships, and seasonal activations
• Turn high-level strategy into actionable timelines, deliverables, and execution plans
• Coordinate deliverables across creative, influencer, email, paid, social, and retail channels
• Own day-to-day project execution to ensure initiatives move quickly and efficiently
• Build and manage creator, ambassador, and affiliate programs
• Identify and activate creators aligned with the brand’s target customer
• Coordinate gifting, creator outreach, affiliate onboarding, and campaign tracking
• Support scalable influencer and community-driven growth initiatives
• Execute and optimize email and SMS marketing initiatives through Klaviyo
• Improve customer flows, segmentation, retention, and engagement programs
• Support campaigns designed to increase repeat purchase and customer lifetime value
• Support execution across Shopify, paid media, affiliate, and retail channels
• Coordinate with agencies, freelancers, and external partners to keep projects on track
• Assist with website updates, landing pages, promotional assets, and conversion-focused initiatives
• Monitor campaign performance and identify optimization opportunities
• Support execution tied to major retail launches and key growth moments
• Coordinate sampling, creator campaigns, launch initiatives, and marketing assets
• Help ensure launches remain organized, on-brand, and on schedule
• Build timelines and manage marketing deliverables across multiple initiatives
• Partner closely with founders, agencies, freelancers, and external partners
• Help create structure and organization within a fast-moving startup environment

Requirements:

• 3+ years of experience in brand, growth, influencer, or integrated marketing within consumer brands
• Experience within startup or high-growth beauty, wellness, lifestyle, or consumer brands
• Strong project management and execution skills
• Experience with influencer marketing, CRM/lifecycle marketing, and digital marketing
• Familiarity with Shopify, Klaviyo, affiliate platforms, and modern marketing tools
• Comfortable wearing multiple hats and operating independently
• Beauty, skincare, wellness, fashion, or lifestyle brand experience