Content Marketing Lead, Bridge

Stripe is creating an innovative payments platform called Bridge, which utilizes stablecoins to facilitate global money movement. They are seeking a Content Marketing Lead to develop and implement content marketing and social media strategies that enhance brand awareness and engage audiences across fintech, crypto, and enterprise sectors.

Responsibilities:

• Lead Bridge’s content strategy across owned and paid channels to drive awareness and demand generation
• Build and manage a comprehensive editorial and social calendar, ensuring timely and relevant content aligned with company goals
• Write, edit, and oversee production of thought leadership content (blogs, white papers, case studies, reports, videos, webinars, newsletters, etc.)
• Develop a thought leadership and storytelling approach that differentiates Bridge from competitors and resonates across fintech and crypto audiences
• Collaborate with internal experts, executives, and external partners to create content that informs, inspires, and converts
• Identify and repurpose existing content for new audiences and formats
• Own Bridge's organic social media presence across X, LinkedIn, Instagram, Reddit, TikTok and emerging channels
• Set and execute the social media strategy to grow reach, engagement, and community across core audience segments
• Develop creative social campaigns around product launches, company announcements, and thought leadership themes tied to your content strategy
• Create and maintain Bridge’s brand voice across social platforms
• Partner with legal, comms, and marketing teams to align messaging and ensure compliance with regulatory frameworks
• Experiment with new social trends, platforms, and storytelling formats to maximize impact
• Leverage analytics tools to measure performance of both content and social campaigns; translate insights into actionable improvements
• Track breaking news and industry trends to inform real-time content opportunities
• Report regularly on content and social performance metrics, learnings, and ROI

Requirements:

• 5+ years of experience in content marketing, social media management, or digital storytelling, ideally within fintech or crypto
• Strong ability to translate complex technical topics into accessible, engaging narratives
• Proven success in leading multi-channel content programs and building engaged social communities
• Excellent writing, editing, and storytelling skills across formats and audiences
• Strategic thinker with hands-on execution ability — comfortable operating from big picture to daily publishing
• Proficiency with analytics tools and social media management platforms
• Experience collaborating cross-functionally and managing agency or partner relationships
• Deep curiosity about crypto, fintech, and the future of financial technology