Search Engine Optimization Specialist

Today’s Business is a multi-channel digital marketing services agency focused on growing clients' businesses. They are seeking an SEO Strategist to develop search engine optimization strategies that enhance website visibility and drive organic growth across multiple platforms.

Responsibilities:

• Conduct in-depth keyword research to identify high-impact opportunities aligned with business goals and user intent
• Optimize website content, metadata, and HTML elements to improve search engine rankings and enhance user experience
• Implement technical SEO best practices, including site speed optimization, mobile responsiveness, structured data markup, and crawlability improvements
• Manage and analyze SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, and specialized SEO platforms to monitor performance metrics and identify areas for improvement
• Develop and execute link-building strategies to increase domain authority through quality backlinks
• Collaborate with content creators, web developers, and social media teams to ensure SEO best practices are integrated across all digital channels
• Utilize web analytics insights to refine strategies, track KPIs, and report on campaign effectiveness regularly
• Conduct competitive analysis to stay ahead of industry trends and adapt strategies accordingly
• Support e-commerce initiatives by optimizing product pages, metadata, and conversion pathways for maximum sales impact
• Manage content management systems such as WordPress, ensuring consistent SEO standards are maintained across all web properties

Requirements:

• Bachelor's degree
• 5 years of proven experience in developing successful SEO strategies for diverse industries with a strong understanding of search engine algorithms and ranking factors
• Proficiency in HTML, CSS, JavaScript, and other web development fundamentals necessary for technical SEO enhancements
• Hands-on experience with SEO tools including Google Search Console, Google Analytics, Adobe Analytics, SEMrush or Ahrefs, and Google Tag Manager
• Solid knowledge of content management systems like WordPress or similar platforms
• Expertise in keyword research techniques using industry-standard tools to identify high-value opportunities
• Familiarity with conversion optimization principles to improve website performance and user engagement
• Strong understanding of web analytics for tracking user behavior and campaign success metrics across digital marketing channels including SEM and social media management
• Ability to implement metadata strategies that enhance search visibility while maintaining brand consistency
• Knowledge of e-commerce platforms and best practices for product page optimization is a plus
• Excellent communication skills with the ability to explain technical concepts clearly to non-technical stakeholders