Senior Manager of Experiential Marketing

Automattic is the company behind WordPress VIP, the world’s leading enterprise content management platform. They are seeking a Senior Manager of Experiential Marketing to lead the strategy, execution, and measurement of global in-person events, collaborating with various teams to drive pipeline and strengthen customer relationships.

Responsibilities:

• Own the pipeline contribution strategy for every assigned event–define target account lists, set opportunity goals, and work with Sales to activate before, during, and after
• Design event programs with a clear path to sourced pipeline: identify and prioritize ICP-fit attendees, build intent-based outreach with BDR and Sales partners, and ensure every event has a follow-up motion in place
• Track and report on SAOs sourced, pipeline influenced, and deals accelerated–and use that data to improve future event ROI
• Ensure Salesforce campaign setup, lead capture, and post-event follow-up sequences are in place before the event
• Own end-to-end project management for assigned events: event agency relationship, timelines, vendor sourcing, venue and AV, catering, production schedules, swag, and budgets
• Serve as the on-site lead for execution: own the run-of-show, manage logistics in real time, and solve problems before they become visible to attendees
• Manage contracts, invoices, and expense tracking to ensure on-budget delivery and timely AP processing
• Scope events fully before SOW execution: anticipate needs like swag sourcing, shipping logistics, and staffing early enough to avoid downstream gaps
• Develop the full event marketing plan: audience segmentation, campaign calendar, content requirements, channel mix, and success metrics
• Partner with cross-functional teams to ensure execution across email, paid, social, and partner channels to drive attendance from the right accounts–not just high volume
• Coordinate with cross-functional teams like Content, Sales, CS, and Partnerships to ensure programming is compelling and promotional efforts are aligned
• Report on pipeline impact, attendance vs. goals, and ROI after every event
• Identify and respond to emerging revenue opportunities, whether driven by industry moments, competitive shifts, or field signals
• Act as the single point of accountability for each event you own, from kick-off through post-event reporting
• Drive alignment across Sales, CS, Partnerships, Design, Content, and MOPs, making sure every stakeholder knows their role and deadlines
• Surface risks early and bring proposed solutions, not just problems
• Maintain clear project visibility via project management tools and Slack updates
• Leverage shared industry intelligence, including Product Marketing narratives, customer insights, and AI-generated research
• Use AI tools to accelerate planning, research, and execution while applying your own judgment to final decisions

Requirements:

• 7+ years of B2B event marketing experience, ideally in enterprise SaaS or technology
• Proven track record connecting event activity to pipeline–not just delivering logistics but driving measurable revenue outcomes
• Experience managing both the operational and marketing sides of events
• Strong grasp of demand generation principles: ABM, segmentation, lead scoring, and what makes a follow-up motion convert
• Excellent project management instincts: you build timelines early, anticipate dependencies, and flag issues before they become fires
• Skilled communicator who can align stakeholders and hold cross-functional partners accountable
• Experience with Salesforce (campaign setup, lead capture, attribution reporting) and marketing automation platforms
• Comfortable with regular travel for on-site event execution (up to 25% of your time)