Senior Manager- Salesforce Marketing Lead

EXL is a leading data analytics and digital operations and solutions company. They are seeking a dynamic and experienced Salesforce Marketing Technical Lead to serve as a key technology leader within their Banking and Capital Markets practice, focusing on delivering integrated, Salesforce-powered solutions that create measurable business impact.

Responsibilities:

• Lead the design and implementation of B2B Marketing Use Cases around Customer Journey Optimization
• Collaborate with clients and stakeholders to translate business requirements into scalable technical solutions
• Drive marketing transformation initiatives using Salesforce Marketing Cloud and related tools
• Lead and mentor a team of 5+ developers and consultants
• Design and implement customer segmentation strategies and targeted marketing campaigns
• Ensure best practices in solution design, data management, and system integration
• Provide technical leadership across Salesforce Einstein and Agentforce capabilities

Requirements:

• 8–12 years of industry experience with strong hands-on expertise in Salesforce Cloud technologies
• Proven experience in a client-facing role working with multiple stakeholders
• Demonstrated leadership experience managing a team of at least 5 members
• Advanced working knowledge of Salesforce Marketing Cloud (Marketing Cloud Advanced)
• Strong expertise in Salesforce Einstein and Agentforce
• Solid understanding of marketing domain, preferably in a B2B environment
• Experience in customer segmentation and campaign design
• Experience with Salesforce Data Cloud (Data 360)
• Strong data modeling skills and proficiency in SQL
• Experience with Marketing Cloud Personalization, Pages, and Email personalization