Proper AI is an AI-first accounting service built for property managers and real estate operators. The Sales Development Representative (SDR) is responsible for outbound prospecting to generate qualified leads and schedule product demos for the sales team.
Responsibilities:
- Initiate personalized outreach through multiple channels (email, calls, LinkedIn)
- Manage daily activity targets, including call and email volumes
- Identify and segment prospects that match the ICP (Ideal Customer Profile)
- Tailor outreach efforts based on research and segmentation
- Engage prospects in meaningful conversations to uncover pain points and align solutions, culminating in scheduled demos
- Ensure handoffs to Account Executives are seamless and well-documented
- Maintain an organized pipeline in the CRM, tracking engagement and follow-ups
Requirements:
- Experience with tools like Orum, LinkedIn, Gong, etc
- Proficient in HubSpot for tracking outreach and reporting metrics
- Strong written and verbal communication, including crafting compelling outreach emails
- Analyze outreach metrics to optimize strategies (e.g., email open rates, demo conversion rates)
- Ability to handle rejection and maintain a positive attitude
- Skilled at establishing trust and building interest through brief interactions
- Capable of juggling high volumes of activity without sacrificing quality
- Quick to adjust approaches based on prospect feedback or data insights
- Love knowing how something impacts a business, and demonstrates curiosity around the depth of that impact
- Demonstrated ability to work well with others in early stages
- Experience in Fintech/Financial space
- Exposure to SaaS or technology sales cycles
- Creative approaches to stand out in crowded markets, such as personalized video messages