Field Marketing Manager

Cresta is a company focused on enhancing customer experiences through AI technology. They are seeking a Field Marketing Manager to develop and execute event strategies that align with business goals and drive engagement, while managing cross-functional collaboration and optimizing event performance.

Responsibilities:

• Develop event strategies aligned to pipeline goals and sales priorities; refine the field marketing playbook to drive consistency, scalability, and repeatable success
• Set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance
• Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration
• Manage enterprise-level event programs across multiple functions and campaigns (e.g., tradeshows, VIP dinners, and partner-led activations)
• Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps
• Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value
• Partner with demand gen and digital to create multi-channel campaigns to drive registration
• Pilot new formats, analyze market trends, and mentor teammates on evolving event strategy
• Work directly with C-suite and sales leaders to shape narratives, prep speakers, and maximize impact
• Own repeatable processes and workflows across event types, verticals, and regions
• Surface market intelligence from the field to inform messaging, campaign strategy, and sales enablement
• Mentor junior team members, help onboard new hires, and contribute to team rituals, retros, and roadmapping

Requirements:

• Bachelor's degree or equivalent practical experience
• 3–5 years of experience in B2B field/event marketing or integrated campaign roles
• Strong project management capabilities—able to juggle multiple programs at once
• Excellent communicator who can influence up, down, and across functions
• Analytical mindset with experience in reporting on event performance and ROI
• Experience with AI, Contact Center, or Customer Experience solutions
• Experience supporting account-based field strategies
• Previous sales/SDR experience or strong familiarity with sales processes
• Familiarity with Salesforce, Hubspot, Gong, and field ops tools like Mobly