Fastn is revolutionizing how SaaS companies connect with their customers' environments. They are seeking an experienced Technical Product Marketing Manager to bridge the gap between technical capabilities and market-facing messaging, translating complex concepts into compelling value propositions. The role involves owning the go-to-market strategy, driving market education, and collaborating with various teams to communicate technical advantages effectively.
Responsibilities:
- Own and refine the technical messaging and narrative for Fastns platform to appeal to developers, integration specialists, and business stakeholders
- Develop go-to-market strategies for new product features and capabilities, including launch plans, positioning, and content
- Produce high-quality technical content including white papers, case studies, blog posts, competitive comparisons, and documentation
- Build and maintain competitive intelligence on alternative integration platforms and approaches
- Design and execute developer education programs to increase awareness and adoption
- Collaborate with product teams to align messaging with roadmap and customer needs
- Support demand generation efforts with technically accurate, high-conversion campaign assets
- Represent Fastn at industry events, delivering technical presentations and demos
- Track and optimize performance of marketing initiatives through a data-driven approach