Marketing Performance & Analytics Strategist

Allied Roofing Partners is seeking a Marketing Performance & Analytics Strategist to enhance their marketing reporting and analytics capabilities across various roofing brands. The role involves building reporting frameworks, analyzing marketing data, and providing insights to leadership, all while working in a remote-first environment.

Responsibilities:

• Build and maintain marketing dashboards, scorecards, and recurring reports across multiple brands and markets
• Track and report on key performance metrics, including spend, leads, cost per lead, booked jobs, sold jobs, revenue attribution, booking rate, close rate, and marketing efficiency
• Pull and reconcile data from ad platforms, CRMs, call tracking systems, website analytics, and agency reports
• Support data QA, lead-source cleanup, campaign naming consistency, and reporting accuracy across platforms
• Develop weekly and monthly reporting summaries for leadership and brand teams
• Support Google Ads, Local Services Ads, and Meta campaign monitoring, optimization, budget pacing, and performance reporting
• Assist with landing page, website, and conversion path recommendations based on campaign performance
• Support SEO-related work, including local page content, service page updates, FAQ content, and basic website copy edits
• Make small website updates in WordPress or similar CMS platforms as needed
• Assist with Google Tag Manager QA, pixel implementation, conversion tracking, and troubleshooting across websites and ad platforms
• Support basic technical SEO and structured data QA, including schema, location page markup, and indexing issues
• Review agency and vendor reports, identify performance gaps, and help translate findings into internal action items
• Assist with new brand onboarding, including audits of marketing accounts, tracking, websites, CRMs, call tracking, Google Business Profiles, and reporting access
• Help document marketing processes, reporting standards, onboarding checklists, and campaign tracking requirements

Requirements:

• Strong experience building or maintaining marketing dashboards and performance reports
• Advanced Excel or Google Sheets skills
• Experience with reporting tools such as Looker Studio, Power BI, Tableau, or similar platforms
• Ability to analyze marketing performance and explain trends, gaps, and opportunities clearly
• Understanding of digital marketing KPIs, including leads, CPL, conversion rate, booked jobs, revenue attribution, ROAS, and marketing efficiency
• Comfortable working with data from multiple sources and identifying inconsistencies
• Strong attention to detail and ability to troubleshoot tracking or reporting issues
• Clear written and verbal communication skills
• Ability to work independently in a remote environment
• Google Ads, Google Local Services Ads, or Meta Ads experience
• GA4 and Google Tag Manager experience
• WordPress or similar CMS experience
• SEO content writing or local SEO experience
• CRM, call tracking, or lead-source reporting experience
• Home services, roofing, HVAC, plumbing, electrical, or local service marketing experience
• Agency or vendor coordination experience
• Experience with Power BI, Snowflake, SQL, Python, or other data automation tools