Client Marketing Manager

Wondr Health is a company focused on driving enrollment growth at the client level. The Client Marketing Manager role is responsible for developing marketing strategies and assets tailored to client needs, ensuring effective communication and execution of campaigns to achieve measurable enrollment outcomes.

Responsibilities:

• Build and maintain a suite of client-facing marketing assets, including emails, landing pages, toolkits, and promotional materials
• Ensure all assets are aligned with brand, messaging frameworks, and client requirements
• Deliver turnkey campaigns and materials that clients can easily activate within their own communication channels
• Continuously improve asset performance based on insights and feedback
• Design tailored marketing strategies for key clients based on population characteristics, constraints, and opportunities
• Partner closely with Account Management to align on goals, timelines, and execution plans
• Adapt lifecycle and performance strategies to fit client-specific conditions (e.g., marketing access, cadence, eligibility)
• Drive execution of large-client initiatives, including open enrollment and off-cycle campaigns
• Confirm that all prerequisites for campaign execution are met, including:
• Eligibility data quality and completeness
• Approved messaging and creative
• Defined segmentation and targeting
• Identify risks that could impact campaign success and escalate as needed
• Communicate proactively with clients and client-facing teams on:
• Product updates
• Marketing strategies and best practices
• Emerging challenges and opportunities
• Develop scalable communication mechanisms (e.g., newsletters, briefs, updates) to improve consistency and efficiency
• Share performance insights and recommendations to improve client marketing effectiveness
• Help educate and enable clients to execute more effective marketing
• Assist in planning and execution of marketing materials and strategies for health fairs and similar client events
• Develop event-specific campaigns and assets to drive awareness and enrollment
• Coordinate with Account Management and client stakeholders to ensure alignment and readiness
• Capture learnings from events to inform future marketing strategies
• Monitor and report on enrollment performance by client, identifying areas for improvement
• Identify patterns across high- and low-performing clients and translate insights into scalable playbooks
• Partner with Performance Marketing to ensure alignment between client-level execution and funnel optimization efforts
• Collaborate with Lifecycle Marketing to ensure enrollment quality supports downstream activation and retention

Requirements:

• Experience in developing and distributing marketing assets, including emails, landing pages, toolkits, and promotional materials
• Ability to ensure all marketing assets are aligned with brand, messaging frameworks, and client requirements
• Experience in delivering turnkey campaigns and materials for client activation
• Ability to continuously improve asset performance based on insights and feedback
• Experience in designing tailored marketing strategies based on population characteristics, constraints, and opportunities
• Ability to partner closely with Account Management to align on goals, timelines, and execution plans
• Experience in adapting lifecycle and performance strategies to fit client-specific conditions
• Ability to drive execution of large-client initiatives, including open enrollment and off-cycle campaigns
• Experience in confirming prerequisites for campaign execution, including eligibility data quality and completeness
• Ability to identify risks that could impact campaign success and escalate as needed
• Experience in delivering one:many client communications on product updates, marketing ideas, and challenges
• Ability to develop scalable communication mechanisms to improve consistency and efficiency
• Experience in sharing performance insights and recommendations to improve client marketing effectiveness
• Ability to educate and enable clients to execute more effective marketing
• Experience in planning and executing marketing materials and strategies for health fairs and client-led events
• Ability to develop event-specific campaigns and assets to drive awareness and enrollment
• Experience in coordinating with Account Management and client stakeholders to ensure alignment and readiness
• Ability to capture learnings from events to inform future marketing strategies
• Experience in monitoring and reporting on enrollment performance by client
• Ability to identify patterns across high- and low-performing clients and translate insights into scalable playbooks
• Experience in partnering with Performance Marketing to ensure alignment between client-level execution and funnel optimization efforts
• Ability to collaborate with Lifecycle Marketing to ensure enrollment quality supports downstream activation and retention