Strategic Marketing Manager, Data Centers

ABB is a company focused on helping industries run leaner and cleaner. They are seeking a Strategic Marketing Manager for the Data Center market to lead market-driven growth initiatives, define strategic marketing programs, and engage with various stakeholders to position ABB as a trusted technology partner.

Responsibilities:

• Develop segment‑specific strategies for the U.S. data center market, translating long‑term business priorities into clear go‑to‑market plans and measurable campaign objectives
• Deliver data‑driven insights on customer needs, technology trends, regulatory factors, and competitor activity to guide strategic decisions and identify emerging opportunities
• Lead cross‑functional campaign planning and activation, ensuring consistent messaging, strong value propositions, and alignment across digital, events, content, and partner channels
• Elevate ABB’s presence in the data center ecosystem through industry participation, speaking engagements, and thought‑leadership initiatives that strengthen brand positioning

Requirements:

• Bachelor's degree in Business, Marketing, Engineering, or a related field and 12+ years of experience in electrification, power, digital infrastructure, or related industries, including experience in marketing, product management, or sales; or a Master's degree with 10+ years of relevant experience
• Experience in the data center or digital infrastructure market (hyperscale, colocation, enterprise, or mission‑critical facilities), specifically within the US market
• Proven expertise in marketing strategy, market intelligence, customer experience, and campaign development/execution
• Demonstrated ability to work effectively across multiple functions and influence without direct authority
• Exhibits a high say/do ratio—sets clear commitments and delivers results with consistency and credibility
• Strong analytical, communication, and executive‑level presentation skills
• Ability to travel up to 30% within the U.S