Senior Product Designer, GenAI Ad Formats

Netflix is a leading entertainment company focused on pushing the boundaries of storytelling and technology. They are seeking a Senior Product Designer to shape innovative ad consumer experiences, leveraging AI tools to enhance advertising formats while collaborating with various teams to ensure a delightful experience for users.

Responsibilities:

• Lead the design and execution of Netflix's ads consumer experiences across a variety of surfaces, using AI tools to accelerate exploration, prototyping, and iteration
• Build and contribute to GenAI-powered pipelines that scale creative fulfillment and personalization across all ad formats, partnering with engineering and data science to move from one-off executions to intelligent, repeatable systems that serve members and advertisers at Netflix scale
• Identify, research, and drive the future of our ads experiences strategy, leveraging AI-powered insights and experimentation to inform decisions
• Design and enable an industry-leading advertising privacy and regulatory experience for Netflix members
• Establish principles that ensure a best-in-class advertising experience across multiple content types, with a forward-looking perspective on how AI is reshaping the ads landscape
• Craft design briefs that provide business, design, and engineering clarity for critical initiatives
• Collaborate with engineers, product managers, content designers, data scientists, and business teams to develop and innovate on the future of ads, using AI as a core part of the design toolkit
• Prototype and validate new AI-driven ad experiences, including personalized formats, intelligent ad placement, and adaptive creative

Requirements:

• 8+ years as a Product Designer (or equivalent experience) in the consumer product space, leading high-impact initiatives from concept to execution
• A rich portfolio that showcases proven experience at the intersection of advertising, TV, and/or streaming, with case studies that demonstrate expertise and leadership at this intersection
• Demonstrated fluency with AI-native design practices, including the use of generative AI tools, AI-assisted prototyping, and data-informed design workflows
• Experience working on privacy and regulatory experiences
• A passionate energy for great design and a genuine curiosity about how AI is evolving the craft
• Strong understanding of advertising best practices and industry trends for ads on TV and web, including emerging AI-driven ad formats and personalization
• Work that highlights the balance between empathy for users and understanding advertiser needs
• Deep understanding of advertising across all media types and knowledge of best practices on digital products
• Experience constructing high-fidelity prototypes of consumer experiences that leverage video, motion, and increasingly, AI-generated content
• Excellent communication skills that excite stakeholders and articulate a vision
• Highly organized with meticulous attention to detail, including writing documentation to support your design decisions
• Experience in video production and editing tools
• Experience in web advertising and/or marketing design
• Experience in live TV broadcasting and/or TV advertising
• Experience working directly with advertisers to deliver their vision
• Experience designing and delivering digital ad formats, including AI-personalized or dynamic ad units
• Experience in the creation and fulfillment of digital and/or video advertising campaigns
• Familiarity with how machine learning and AI systems influence ad targeting, delivery, and measurement, and how that shapes the design of consumer-facing experiences
• Mastery of Adobe Creative Suite, video motion graphics, and video editing tools (such as After Effects and Final Cut Pro)