Director, Product Marketing

Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. The Director of Product Marketing will lead the strategy, storytelling, and go-to-market execution behind the product portfolio, focusing on AI transformation and product enablement for various GTM teams.

Responsibilities:

• Lead positioning, messaging, and narrative architecture across the product portfolio, with a sharp focus on differentiation and AI-forward storytelling
• Own product launches end-to-end — from pre-launch validation and beta strategy through tiered GTM execution and post-launch performance measurement
• Build deep buyer, competitor, and category insight that informs product roadmap, pricing, and GTM priorities
• Define pricing and packaging strategies that reflect customer value and unlock new revenue motions
• Design and deliver enablement programs that equip Sales, Customer Success, Partnerships, and Marketing to confidently sell, support, and expand our solutions
• Build the content engine our GTM teams rely on every day — pitch decks, demo scripts, battle cards, ROI models, objection handlers, and customer proof
• Partner with Revenue Enablement to scale onboarding, certification, and ongoing skill-building tied to launches and product evolution
• Measure enablement effectiveness through win rates, ramp time, deal velocity, and competitive performance
• Define and operationalize GTM motions — segmentation, ICP, channel mix, and campaign architecture — across new and existing markets
• Partner with Product, Sales, Marketing, and Customer leadership to align on revenue targets, growth priorities, and category strategy
• Lead cross-functional GTM planning for major launches, market expansions, and strategic bets
• Translate market signals into GTM decisions and inform the long-range plan
• Manage and mentor a marketing designer, elevating brand consistency and visual quality across every GTM asset
• Partner with the designer to raise the bar on campaigns, sales collateral, web, social, and event presence while operationalizing design and developing AI workflows to improve efficiency
• Champion design-as-strategy, making sure how we show up in market is as strong as what we say
• Lead the GTM narrative for our AI capabilities so customers, prospects, and partners clearly understand the value of AI-powered learning
• Identify, pilot, and scale AI tools that transform the product marketing function — competitive research, content generation, enablement delivery, and measurement
• Be a visible advocate for the broader AI transformation across the company — modeling new ways of working and helping teammates adopt them

Requirements:

• 8+ years of B2B SaaS product marketing experience, with 3+ years leading and developing high-performing teams
• Demonstrated experience marketing AI-powered products and articulating AI value to enterprise buyers and economic decision-makers
• Hands-on experience applying AI tools (LLMs, AI-powered research, content, and enablement platforms) to transform how a marketing organization works
• Track record of leading successful product launches that drove measurable pipeline and revenue impact
• Strong GTM strategy chops across segmentation, ICP development, pricing and packaging, and channel strategy
• Experience building and scaling enablement programs across multiple GTM functions (Sales, CS, Partnerships)
• Outstanding storytelling and narrative-building skills across executive, technical, and customer audiences
• Experience managing creative talent and partnering with designers to elevate the work
• Bachelor's degree or equivalent experience; MBA, technical background, or category-creation experience a plus
• Experience in L&D, HR tech, or the learning industry is a strong plus
• You think in narratives, not feature lists and can turn complex technology into clear, compelling stories
• You have a builder's instinct: you have stood up enablement systems, launch motions, and content engines from scratch
• You operate as a player-coach. Strategic enough to set direction, hands-on enough to ship the work
• You see AI as a force multiplier and have already changed how you and your team work because of it
• You bring rigor. You measure what matters and use data to sharpen messaging, enablement, and GTM bets