Digital Marketing Manager, VisualCron

Continuous is a company focused on providing automation solutions through its product VisualCron. The Digital Marketing Manager will lead the acquisition funnel for VisualCron, optimizing digital marketing strategies to convert technical evaluators into paying customers while collaborating with various teams to enhance the customer journey.

Responsibilities:

• Own the acquisition funnel for VisualCron, a Windows-based, on-premises automation and task scheduling platform
• Lead our acquisition marketing, website design, trial program, and purchase conversion
• Drive measurable new customer acquisition, improve trial-to-purchase conversion rates, and scale marketing programs across multiple channels
• Onboard and gain a full understanding of the VisualCron product, its capabilities, key automations, and technical buyer personas
• Map the current trial-to-activation journey, identifying friction points from download through installation and initial job creation
• Assess performance of the current digital acquisition and conversion motion (traffic, trial conversion, install success rate, buying experience), and identify near-term improvement opportunities across channels
• Establish relationships across the Head of VisualCron, Product, Sales, Customer Success, and Support
• Prioritize and execute the most impactful actions to improve trial conversion, feature discovery, technical onboarding, and purchase readiness
• Develop and own the integrated digital marketing strategy for VisualCron, spanning SEO, paid media, retargeting, and email nurture
• Plan and execute performance marketing campaigns across paid search and paid social channels
• Partner with the team managing the website to strengthen and scale VisualCron.com—improving navigation, trial clarity, download flow, and technical content depth
• Implement analytics to monitor the full journey from traffic to download to install to activation then purchase
• Build a 12-month roadmap for VisualCron’s digital acquisition engine with milestones across trial volume, conversion rate improvement, channel expansion, and new customer growth
• Build and manage pre-purchase email nurture programs that guide trial users through activation milestones, surface relevant use cases, and accelerate free-to-paid conversion
• Conduct and maintain ongoing SEO strategy
• Collaborate with Customer Success to identify early user blockers and translate them into marketing, content, and UX improvements

Requirements:

• Proven experience driving new customer acquisition and trial-to-purchase conversion for a technical software product
• Direct accountability for traffic growth, trial volume, and new account creation
• Deep understanding of how IT professionals, sysadmins, DevOps engineers, and automation engineers discover, evaluate, and purchase on-premise tools through self-serve trial and independent technical validation
• Use of data to diagnose funnel issues, uncover hidden trends, validate hypotheses, and continuously optimize
• Excellent cross-functional collaboration skills, with the ability to work effectively alongside Product and Sales to align messaging, surface insights, and drive outcomes
• Demonstrated ability to find creative marketing solutions within a limited budget envelope
• Ability to deliver on commitments, thrive in changing environments, and uphold high accountability for yourself and cross-functional partners