Vice President of Product Marketing

Champlain Wealth Management is seeking a Vice President of Product Marketing to lead the company's product marketing strategy and execution. This role will ensure successful product launches and market adoption while collaborating with various teams to drive revenue growth.

Responsibilities:

• Develop and execute comprehensive product marketing strategies aligned with business objectives
• Lead go-to-market planning and execution for new product launches and product enhancements
• Define product positioning, messaging, value propositions, and competitive differentiation
• Partner closely with product management, sales, and customer success teams to drive product adoption and revenue growth
• Conduct market research, customer analysis, and competitive intelligence to inform strategic decisions
• Develop sales enablement materials, training programs, and product communication assets
• Oversee pricing strategy, packaging, and market segmentation initiatives
• Monitor product performance, customer feedback, and market trends to optimize marketing effectiveness
• Drive demand generation and integrated marketing campaigns in collaboration with corporate marketing teams
• Build and lead a high-performing product marketing organization

Requirements:

• Bachelor's degree required; MBA or equivalent preferred
• 10+ years of experience in product marketing, product management, or strategic marketing roles
• Proven success in launching and scaling products in competitive markets
• Strong understanding of go-to-market strategy, customer lifecycle management, and product positioning
• Excellent analytical, communication, and cross-functional leadership skills
• Experience in SaaS, Technology, Consumer Goods, Healthcare, and Fintech
• Background in B2B and/or B2C product marketing environments
• Experience with product analytics, CRM, and marketing automation platforms
• Familiarity with agile product development and customer-centric marketing methodologies