About this role
WHOOP is a company focused on expanding its global reach through disciplined, data-driven marketing strategies. They are seeking a Senior Business Analyst to collaborate with performance marketers to optimize media investments and enhance marketing efficiency through actionable insights derived from complex data.
Responsibilities:
- Partner with performance marketers on the Growth Marketing team to analyze campaign performance and identify opportunities to improve marketing efficiency and return on ad spend
- Develop and maintain reporting and dashboards that monitor performance across channels, geographies, and campaigns
- Translate media performance, site behavior, and downstream conversion metrics into clear insights that inform optimization decisions
- Support experimentation and measurement efforts, including incrementality testing, platform lift studies, and other performance marketing experiments
- Collaborate with Data Science to integrate modeling outputs such as marketing mix models, attribution models, and predictive forecasts into decision-making
- Analyze cross-channel performance to inform budget allocation, pacing decisions, and growth planning
- Work closely with marketing stakeholders to structure business questions, define KPIs, and develop measurement plans for new initiatives
- Communicate insights clearly to both technical and non-technical stakeholders, influencing marketing strategy through data-driven recommendations