AlphaSense is a market intelligence company that leverages AI to deliver insights for decision-making. The Senior Marketing Operations Manager will focus on building and maintaining marketing data infrastructure and systems integrations, ensuring operational excellence across the marketing technology ecosystem.
Responsibilities:
- Define, build and maintain scalable data flows and integrations across marketing systems to ensure reliable, consistent and accessible data
- Design and document integration architecture, field mappings, transformation logic, sync behavior and system dependencies
- Monitor and troubleshoot integration failures, synchronization issues and operational bottlenecks
- Partner with RevOps and IT to implement and optimize cross-functional integrations, APIs and automation workflows
- Support onboarding and integration of new marketing technologies and vendors
- Develop and maintain documentation for system architecture, workflows, governance standards and operational procedures
- Help establish scalable standards for system configuration, integration design, change management and operational support
- Support data governance, compliance, audit and security initiatives in partnership with internal stakeholders
- Identify opportunities to improve data quality, reduce manual operational work and increase process scalability through automation
- Partner with Marketing Data & Analytics, RevOps and business stakeholders to support trusted reporting, attribution and funnel visibility
- Support scalable reporting datasets, operational dashboards and data accessibility across systems
Requirements:
- 5–8 years of experience in Marketing Operations, Revenue Operations, Marketing Technology or related operational roles
- Ability to balance strategic thinking with hands-on execution
- Strong understanding of marketing automation platforms, CRM integrations, lead lifecycle management and marketing data architecture
- Experience working with APIs, integration platforms, workflow automation tools or cross-system data flows
- Strong analytical, troubleshooting and problem-solving skills with high attention to detail
- Experience partnering cross-functionally with Marketing, RevOps, IT, Analytics and other technical/non-technical stakeholders
- Comfortable operating in fast-paced, high-growth environments with evolving processes and priorities
- Strong documentation, organization and operational process management skills
- Experience supporting data governance, compliance or audit-related initiatives is a plus