Key skills
Conversion APIEvent ProcessingServer-to-server StreamingBatch UploadsPixel RequestsData DeduplicationAudience OnboardingAudience ActivationStreaming ArchitecturesKafkaFlinkAd TechnologyProgrammatic AdvertisingDigital MarketingPrivacy ComplianceConsent ManagementLegal ComplianceCommunicationCollaborationNegotiation
About this role
Netflix is a leading entertainment company on a mission to entertain the world. They are seeking a Software Engineer to join the Audience Activation team, responsible for designing and developing Conversion APIs and Audience Onboarding systems to enhance advertising experiences while prioritizing user privacy.
Responsibilities:
- Designing and developing Netflix Conversion APIs and Audience Onboarding systems
- Building high-volume, low-latency services capable of ingesting consented user engagement events from Advertiser properties in near-real-time
- Supporting various methods of ingestion, including server-to-server streaming, pixel requests, and batch uploads
Requirements:
- Proven track record of solving highly complex, ambiguous, business critical technical problems which require significant cross-organization collaboration
- Demonstrated experience in building server-to-server, batch and pixel Conversion APIs. This includes processing conversion events from diverse sources to create high-fidelity, identity and attribution-enriched, and deduplicated 'gold' data sets for consumption by downstream services
- Expertise in leveraging conversion events to enable valuable derivative services, such as retargeting and outcome-based optimization
- Experience designing and building scalable batch and streaming advertiser custom audience data onboarding and activation systems for online advertising platforms
- Practical experience with streaming event architectures and related technologies (e.g., Kafka, Flink)
- Strong understanding of the ad technology and advertising landscape, including programmatic advertising and current digital marketing trends. Familiarity with global ads regulations, as well as privacy, consent, and legal compliance
- Excellent communication, negotiation, and relationship-building skills, with a proven ability to work collaboratively across diverse, cross-functional teams
- Ability to thrive and effectively manage multiple priorities in a fast-paced, dynamic work environment
- Familiarity with clean rooms and industry-leading privacy-enhancing technology for multi-party data sharing
- Experience working in the CTV space and knowledge of its unique constraints