Market Research Manager

Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We are looking for a Market Research Manager to join the Customer Insights team, where you will lead research initiatives that influence key marketing and business decisions by analyzing brand health and customer sentiment.

Responsibilities:

• Independently lead all phases of quantitative/qualitative research, from design, recruitment, fieldwork, moderation and reporting out to key stakeholders
• Own the CSAT and brand health tracking programs, monitoring key metrics like brand/feature awareness, satisfaction and perceptions to key stakeholders
• Lead custom, primary research like card collecting attitudes & usage studies, concept testing, competitive analyses, churn analyses and more
• Monitor industry trends, product launches, positioning, partnerships, pricing, customer engagement, etc. within the card collecting hobby
• Partner with cross-functional teams to identify research needs and deliver insights that influence decision-making

Requirements:

• 5+ years of experience in market research at an agency or client side
• Strong experience in both quant/qual methods, with heavier expertise in surveys (e.g., survey design, sampling, weighting and data processing) and ability to moderate interviews
• Experience with survey platforms (Qualtrics, SurveyMonkey, Alchemer, etc.) and familiarity with statistical software (SPSS, DisplayR, Q, etc.)
• Ensures good data hygiene when launching surveys or compiling data (for example, when managing survey logic proofing, link testing and QA)
• An ability to look at a dataset and see the narrative, not just the numbers. The ability to interpret complex data and provide actionable insights to tell a strong story
• Experience with MaxDiffs, conjoints, segmentations a plus