Growth Marketing Lead

InStride Health is a company dedicated to delivering specialty anxiety and OCD care for children and families. They are seeking a Growth Marketing Lead to drive operational strategies for consumer and provider growth efforts, focusing on AI-driven workflows and managing multi-channel marketing campaigns.

Responsibilities:

• Identify, pilot, and build AI-driven workflows that increase Growth team velocity, including maintaining a custom prompt library to standardize high-quality output across initiatives
• Define and track success metrics for AI and automation initiatives, including time saved, conversion lift, and customer experience improvements, and report results to the Growth team
• Train cross-functional team members on AI best practices and embed automation into daily marketing operations to build repeatable, scalable processes
• Serve as the day-to-day lead for creative agencies, providing clear direction and feedback to produce consumer and provider materials aligned with InStride’s brand and campaign goals
• Own and optimize Zoho CRM and Marketing Automation, executing campaigns across consumer and provider segments and identifying opportunities to improve performance and efficiency
• Manage timelines for multi-channel initiatives, coordinating across consumer and provider teams to keep campaigns on schedule and on brief
• Maintain the centralized marketing asset library, ensuring all creative materials are organized, current, and easily accessible to cross-functional partners
• Own third-party promotional relationships and directory listings at the state and national level, and drive the acquisition of patient and provider testimonials in written and video formats
• Lead internal marketing communications, including bi-weekly companywide announcements and cross-functional meeting coordination
• Track and report on key performance indicators (KPIs), delivering actionable insights and recommendations to the Growth team
• Plan and execute quarterly Growth team offsites and internal events to drive strategic alignment and team culture

Requirements:

• 3-6 years of experience in marketing coordination, growth marketing, or marketing operations, preferably within a high-growth digital or healthcare environment
• Demonstrated experience building and configuring AI-driven workflows, with a track record of turning manual processes into scalable, repeatable automations that increase team efficiency and reduce operational overhead
• Strong verbal and written communication skills with the ability to articulate concepts clearly and compellingly
• Strong project management skills with the ability to manage competing priorities across multiple internal stakeholders in a fast-paced environment
• Curiosity and a willingness to learn and ask questions to improve outcomes
• Exceptional attention to detail and a high bar for quality
• Demonstrated proficiency in Zoho CRM and Marketing Automation
• Experience managing external vendors or creative agencies, including the ability to provide constructive creative feedback
• Experience using Office and Google Products, Canva and Adobe to produce presentations and marketing materials. Specific focus on how these tools can be augmented by AI to produce high-quality materials at scale
• BA/BS degree or equivalent knowledge or practical experience in marketing, technology or business operations
• Familiarity with analytics tools such as Looker
• Experience with lead generation platforms such as ZoomInfo