Growth Marketing Manager

Eight Sleep is a pioneering company on a mission to redefine sleep through innovative technology. They are seeking a Growth Marketing Manager to optimize and scale their digital advertising presence across various platforms while leading performance marketing channels and leveraging AI for marketing efficiency.

Responsibilities:

• Lead performance marketing channels, including but not limited to Search, Shopping, YouTube, and TikTok while collaborating cross-functionally on Meta, Affiliate, lifecycle, and influencers
• Build new growth and automation systems using AI tools (Claude, ChatGPT, Cursor, n8n, and similar) to eliminate manual work and increase marketing efficiency
• Analyze campaign performance, evaluate and interpret key performance indicators (KPIs), and work closely with the performance and data team to consolidate learnings and continuously optimize campaigns for greater efficiency
• Prepare accurate reports with clearly synthesized insights and actionable next steps
• Analyze and recommend new copy & creative, bidding strategies, and testing structures using both qualitative and quantitative metrics at a rapid pace
• Stay up to date on relevant industry trends, new ad products, and best practices

Requirements:

• 3+ years of experience with at least two of Google, YouTube, Meta, and TikTok Ads with proven success working on campaigns for direct-to-consumer brands, with budgets above $1M per year
• Analytical mindset with creative intuition. Equally fluent in metrics and emotion
• Experience building automation and tools with AI such as Claude, ChatGPT, Perplexity, Gemini, n8n, Cursor, etc. for Marketing and analytics applications
• Experience with analytics tools (e.g., Excel, Google Sheets, Looker, Mode, Hex, Tableau, SQL, Amplitude, Google Search Console, keyword planner)
• Capable of working independently, proactively creating plans from the ground up
• Develop and continually expand or refine targeting/copy/assets based on performance
• Strong familiarity with marketing funnels + modern attribution platforms (Northbeam, Triple Whale, Rockerbox or equivalent)
• Experience designing or reading geo-lift, conversion lift, or brand lift studies
• International awareness, with knowledge of diverse cultures
• A strong, proactive communicator with a can-do, positive attitude and a strong desire to get things done