SoFi is a next-generation financial services company and national bank focused on transforming personal finance through innovative technology. The Money team builds core banking products that millions of consumers trust with their everyday financial lives. They are seeking a Senior Staff Product Designer to lead and elevate design for Money, setting the direction for product experience and advocating for quality in design.
Responsibilities:
- Lead the design lifecycle for complex, high-impact Money features: checking, savings, money movement, vaults across mobile and web
- Drive projects from ambiguous concepts to final launch, delivering experiences that earn the trust of millions of everyday consumers
- Help set the design direction for the Money team, proactively identifying experience gaps, challenging the status quo, and advocating clearly and confidently for quality even when it's uncomfortable
- Leverage AI-first prototyping to rapidly explore and validate design concepts using LLM-based tools (Claude, Gemini, GPT) and vibe coding environments (Cursor, Replit), compressing the distance between idea and testable prototype
- Partner with Product, Engineering, Data Science, and Research to shape the strategic roadmap; present design concepts compellingly to executive leadership, earning trust through a clear point of view and well-reasoned rationale
- Communicate design decisions with precision and passion through comprehensive specs, persuasive presentations, and the ability to make the "why" behind design choices land clearly at every level of the organization
- Bring exceptional visual design sensibility to every touchpoint, from core interaction patterns to polished, pixel-perfect executions that feel premium, clear, and trustworthy at consumer scale
- Act as a mentor and standard-bearer within the design organization, coordinating across product areas to align the larger SoFi ecosystem and helping to grow and mature the design culture
- Work with established design systems to ensure consistency and scalability while contributing to their evolution as Money products change and grow