Sr. Content Marketing Manager

Rebrandly is a leading link management platform, making links safe, secure, and engaging for businesses, agencies, and developers worldwide. They are seeking a Sr. Content Marketing Manager who will set the content strategy, manage production, and own organic growth channels to drive engagement and pipeline contributions.

Responsibilities:

• Set Rebrandly's content strategy across blog, web, social, email, and sales collateral, defining what we make, for whom, and why it matters to the business
• Own the editorial calendar end-to-end: planning, production, distribution, performance review
• Translate technical, product, and customer insights into content that resonates with marketers and developers
• Take a single source (webinar, product launch, customer story, data insight) and produce assets across formats: blog, social, email, one-pager, LinkedIn post, video script, slide
• Build AI-assisted workflows for drafting, editing, and repurposing, turning one interview into five assets, one product update into a campaign
• Own organic search strategy at scale; building programmatic page systems (integration pages, use-case hubs, comparison pages) alongside the core blog
• Lead our approach to GEO/AEO: understand how AI-powered search tools (ChatGPT, Perplexity, Google AI Overviews) surface and cite content, and build a strategy that gets Rebrandly recommended. Citation strategy, schema for AI parsers, llms.txt, and presence on third-party sources of truth (G2, Reddit, Wikipedia)
• Run an always-on listening program for Rebrandly mentions, category conversations (link management, link intelligence), and competitive signals, turning what we hear into content, sales intel, and product feedback
• Own the customer story program end-to-end from intake to publication
• Operationalize customer voice beyond case studies: quotes, reviews, UGC, and community presence as a content engine
• Ensure the sales team has the content they need to move deals: case studies, competitive positioning, ROI frameworks, capability narratives
• Treat content like product: hypothesis → ship → measure → kill or scale. Test hooks, headlines, formats, CTAs, and channels
• Create the content themes that anchor integrated demand gen campaigns, and produce the gated assets, thought leadership, webinar content, and event materials that generate and qualify demand

Requirements:

• 5–7 years in B2B content marketing, ideally in SaaS or martech
• A proven track record of building content programs that drove measurable pipeline, brand authority, or both, with data to back it up
• Strong SEO fundamentals and hands-on experience with GEO/AEO, optimizing for how AI-powered search tools surface and cite content
• Hands-on comfort with AI tools (Claude, ChatGPT, LLMs) to accelerate and scale content production
• Demonstrated ability to repurpose one idea into many assets across formats
• Experience with LinkedIn as a brand and thought leadership channel
• Product-led growth experience (driving bottoms-up adoption alongside top-down buyer engagement)
• Background in product marketing, customer marketing, or developer marketing
• Developer marketing and community management experience
• Familiarity with link management, martech, or marketing analytics categories
• Video content production (Loom, Descript, short-form)