Industry Marketing Manager 4 - GovEd

Hyland is a pioneer of the Content Innovation Cloud™, delivering enterprise intelligence to organizations. The Lead Industry Marketing Manager will lead the development and execution of integrated marketing plans to drive pipeline and revenue growth, focusing on comprehensive go-to-market strategies and audience-specific initiatives.

Responsibilities:

• Operate as a trusted advisor to business leaders and sales teams; lead the development, execution, and management of complex, high-impact marketing strategies and campaign themes
• Develop and manage a comprehensive marketing plan and budget — encompassing market analysis, competitive analysis, segmentation, targeting, positioning, messaging, content planning, demand generation, and customer marketing
• Partner with demand creation, sales enablement, market intelligence, and cross-functional marketing and sales teams to ensure effective execution of campaign programs
• Forecast, measure, analyze, and report on program impact; translate insights into data-driven recommendations and program modifications to optimize results
• Research, design, and manage live events aligned to campaign themes, including cohesive pre-event, at-event, and post-event strategies; evaluate, select, and manage vendors supporting local demand creation efforts
• Develop value-based social media plans, mentor and coach team members, and contribute as an innovative thought leader to the overall growth and quality of the marketing organization

Requirements:

• Bachelor's degree in Marketing or an industry-related field
• Significant marketing experience in a high-tech B2B environment
• Proven experience developing and managing marketing plans and budgets in direct support of sales goals
• Expertise in preparing, presenting, advocating, and defending innovative ideas within cross-functional group settings
• Excellent oral and written communication skills with a professional demeanor and the ability to engage with others with discretion and tact
• Highly organized, self-motivated, and experienced at successfully managing multiple projects with minimal oversight and keen attention to detail
• Microsoft Windows and Office proficient
• Excellent collaboration skills, applied successfully within team as well as with other areas
• Up to 40% travel time required
• Or an equivalent combination of education and experience sufficient to successfully perform the principal duties of the job
• Experience with demand generation, digital marketing, and integrated campaign execution in enterprise software or SaaS environments
• Familiarity with thought leadership content development and audience-specific messaging strategies
• Strong vendor management experience, including event venues, digital marketing agencies, and list brokers
• Demonstrated ability to mentor, coach, and develop team members in a collaborative environment
• Deep knowledge of marketplace trends, value propositions, and partner and customer networks within relevant industries