Senior Federal Field Marketing Manager

Horizon3.ai is a fast-growing, remote cybersecurity company dedicated to enabling organizations to proactively find, fix, and verify exploitable attack vectors. The Federal Field Marketing Manager will drive pipeline through field programs across Federal and Public Sector segments, ensuring alignment with sales leadership and compliance requirements.

Responsibilities:

• Own the Federal and Public Sector field marketing strategy across civilian agencies, DoD, DIB suppliers, and SLED - building a program portfolio that reflects the distinct buying dynamics of each segment and ladders up to pipeline outcomes, not event attendance
• Partner with Federal sales leadership to align field programs to territory priorities, agency coverage gaps, and active pipeline opportunities - ensuring field marketing is a revenue partner to the Federal sales team, not a support function
• Define ROI thresholds as a hard gate for all Federal field investments, with 30-day post-event pipeline reviews standard across all programs
• Develop and maintain a Federal field marketing calendar aligned to agency budget cycles, procurement timelines, and key Federal market moments - ensuring programs are timed to when buyers are actually in a position to engage, not just when events happen to fall
• Design and execute field programs tailored to Federal and Public Sector audiences - including agency-focused roundtables, compliance-driven executive dinners, DIB supplier
• Ensure all Federal field programs have coordinated SDR and partner sales outreach and defined follow-up motions that capitalize on field engagement before pipeline decays
• Work closely with the Channel Field Marketing Manager and Carahsoft to design and execute co-marketing programs that drive Federal pipeline through indirect routes - including joint events and partner-led demand generation targeting agency and DIB audiences in partnership with the campaigns team
• Partner with the Federal sales team and channel partners on co-sell event motions - including agency briefings, partner-hosted roundtables, and compliance-focused workshops targeting FedRAMP, CMMC, and CISA KEV response use cases
• Build programs that speak to civilian agency security and IT leadership around compliance mandates, CISA KEV rapid response, and the operational burden of continuous vulnerability management at scale
• Design field programs and partner activations that speak directly to the NSA CAPT proof point, CMMC compliance requirements, and the specific threat environment facing DIB suppliers and defense contractors
• Own the Federal field marketing budget, managing spend with a marginal ROI lens and a bias toward programs with demonstrated pipeline contribution in the Federal segment
• Build and maintain a program performance framework with consistent metrics across all Federal field activity: pipeline generated, ROI, meetings booked, stage progression, and 30-day post-event contribution
• Report Federal field marketing performance to the Head of Field Marketing, North America and Federal sales leadership on a regular cadence, with clear recommendations on what to scale and what to cut

Requirements:

• 5+ years of B2B field marketing experience, with meaningful time owning programs in the Federal or Public Sector market
• Demonstrated understanding of how the Federal government buys - including agency budget cycles, procurement constraints, compliance frameworks, and the partner-led sales motions that define the Federal technology market
• Experience executing field programs across at least two of the following segments: civilian agencies, DoD, Defense Industrial Base, or SLED
• Proven track record driving pipeline through Federal field programs - with CPO and pipeline contribution data to back it up
• Experience working with Federal channel partners, distributors, and systems integrators on co-marketing programs - including MDF management and partner-led event execution
• Strong cross-functional collaboration skills; ability to work effectively with Federal sales leadership, channel, SDR teams, demand gen, and product marketing
• Familiarity with Federal compliance frameworks relevant to cybersecurity - including FedRAMP, CMMC, FISMA, and CISA KEV - and the ability to translate them into field program themes that resonate with agency and DIB audiences
• Proficiency with Salesforce for pipeline tracking, Federal account coverage, and field program attribution
• Highly organized with the ability to manage multiple programs, partner relationships, and agency-specific timelines simultaneously
• Experience in cybersecurity, DevSecOps, or adjacent B2B security markets with a Federal focus
• Familiarity with Carahsoft and the broader Federal distribution ecosystem
• Background in or direct exposure to the Defense Industrial Base - either through prior employer or as a practitioner
• Experience with NSA, CISA, or DoD-adjacent programs and the ability to speak credibly to practitioners operating in those environments
• Familiarity with intent data and ABM tools such as ZoomInfo Co-Pilot and ReachDesk/Sendoso in support of Federal account-level coverage
• Experience with Pardot, Marketo, or HubSpot for campaign setup and marketing automation in support of Federal field programs