Senior Lifecycle Marketing Manager

The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. They are seeking a Senior Lifecycle Marketing Manager to lead and scale one of their most important ongoing marketing programs, focusing on driving revenue growth through strategic marketing initiatives.

Responsibilities:

• Own day-to-day Always On marketing across site ads, order pages, automated campaigns, and targeted member experiences
• Identify high-impact growth opportunities through experimentation, segmentation, behavioral analysis, and lifecycle performance insights
• Design and scale experimentation frameworks across lifecycle touchpoints, messaging, offers, timing, targeting, and channel strategy
• Build scalable lifecycle systems, workflows, and operational processes that improve efficiency and marketing performance over time
• Influence lifecycle strategy and prioritization across Product, Marketing, Analytics, and Engineering stakeholders
• Leverage AI and automation to improve targeting, accelerate analysis, scale testing, optimize creative iteration, and enhance operational decision-making
• Write, refine, or adapt direct-response messaging and marketing copy using AI-assisted workflows and performance insights
• Translate complex data and experimentation results into actionable business recommendations and growth opportunities
• Help evolve segmentation strategy, lifecycle architecture, and personalization capabilities across the member journey
• Work closely with lifecycle systems, experimentation tools, analytics environments, and machine learning-supported marketing platforms
• Balance strategic leadership with hands-on execution and rapid iteration

Requirements:

• 7+ years of experience in lifecycle marketing, growth marketing, experimentation, retention/CRM, marketing strategy, or related fields
• Experience owning multi-channel marketing programs, ideally including onsite placements, automated messaging, email, upgrade flows, testing programs, or other direct-response environments
• Strong marketer mindset with a willingness to work directly in the platforms, tools, workflows, and execution details that drive lifecycle performance
• Deep understanding of experimentation strategy, segmentation, targeting, personalization, and lifecycle optimization
• Strong analytical skills and comfort translating data into strategic recommendations and business decisions
• High technical fluency with lifecycle systems, automation platforms, analytics tools, and AI-enabled workflows
• Experience leveraging AI tools to accelerate growth, experimentation, operational scale, and marketing effectiveness
• Strong direct-response instincts and understanding of performance marketing principles
• Experience writing or optimizing marketing copy and messaging using AI-assisted workflows
• Comfort working cross-functionally with technical and business stakeholders
• Ability to move between strategy and execution without relying heavily on large support teams or specialized operators
• A strong interest in investing and personal finance
• Experience in financial services, fintech, investing, or a similarly data-driven subscription business is strongly preferred
• Prior people management is not required, but experience mentoring, coaching, or helping develop other marketers is strongly preferred