Product Manager

DealerOn is an online marketing company providing website and agency services to automotive dealerships across North and South America. They are seeking a strategic, customer-focused, and data-driven Product Manager to contribute to product strategy, drive cross-functional execution, and deliver high-impact SaaS solutions that create value for dealerships and consumers.

Responsibilities:

• Contribute to and manage product strategy, priorities, and roadmap initiatives aligned with customer needs and company objectives
• Evaluate market opportunities, customer pain points, competitive trends, and business goals to inform product decisions
• Partner with leadership and stakeholders to balance strategic priorities, technical feasibility, and customer value
• Define success metrics and key performance indicators (KPIs) for products and features
• Lead customer discovery efforts including interviews, workflow analysis, usability testing, and feedback synthesis
• Develop a deep understanding of dealership operations, digital retail workflows, and consumer shopping experiences
• Translate qualitative and quantitative insights into actionable product recommendations and roadmap opportunities
• Identify opportunities to improve user experience, conversion, retention, operational efficiency, and customer satisfaction
• Create clear and detailed user stories, acceptance criteria, process flows, and functional requirements
• Collaborate closely with Engineering and UX teams throughout the development lifecycle to ensure successful delivery
• Facilitate backlog refinement, sprint planning, prioritization discussions, and release readiness activities
• Triage and prioritize product feedback, enhancement requests, and defects based on customer and business impact
• Partner with Support and Operations teams to identify recurring product issues and opportunities for improvement
• Support feature launches through validation, communication, and post-release analysis
• Monitor feature adoption, engagement, retention, and product performance metrics to identify optimization opportunities
• Partner with Product and Analytics teams to evaluate product performance using dashboards, reporting tools, and customer data
• Use dashboards, customer insights, and market data to inform roadmap and prioritization decisions
• Collaborate with Product, Engineering, UX, Marketing, Sales, Customer Success, Support, and Operations teams to align priorities and deliver successful outcomes
• Communicate roadmap direction, release plans, and product updates clearly to internal and external stakeholders
• Support go-to-market readiness activities including product enablement, release documentation, and internal training
• Influence decision-making and drive alignment across stakeholders with competing priorities
• Leverage AI-assisted tools and emerging technologies to improve product research, documentation, prototyping, workflow analysis, and delivery efficiency
• Build prototypes, workflows, and concept validations using modern AI-enabled product and design tools

Requirements:

• Bachelor's degree or equivalent professional experience in Business, Technology, Marketing, Engineering, Computer Science, or a related field
• 3–5 years of experience in SaaS Product Management or related software product roles
• Experience working with Agile/Scrum software development teams
• Strong understanding of product discovery, roadmap management, prioritization, and software delivery processes
• Experience writing user stories, acceptance criteria, workflows, and product requirements
• Strong analytical, communication, and stakeholder management skills
• Ability to make informed decisions using customer feedback, product analytics, and business priorities
• Experience collaborating cross-functionally in fast-paced environments
• Proficiency with modern product management and collaboration tools such as Jira, Confluence, Productboard, Aha!, Miro, or similar platforms
• Strong organizational skills and attention to detail
• Experience in automotive retail technology, dealership software, digital retailing, CRM platforms, or automotive marketing solutions
• Familiarity with SEO, SEM, website analytics, lead generation, conversion optimization, or digital marketing ecosystems
• Experience using analytics platforms such as GA4 and Pendo
• Experience leveraging AI-assisted tools such as ChatGPT, Claude, Lovable, v0, Figma AI, or similar technologies
• Experience building prototypes, wireframes, or workflows using Figma, Balsamiq, Miro, or AI-enabled prototyping tools
• Formal product management training or certifications such as Pragmatic, Product School, CSPO, or similar programs
• Experience working in high-growth or fast-paced SaaS environments