Key skills
Collaboration
About this role
Tonic is a social platform that transforms music practice into a community experience. The Growth Lead will play a crucial role in identifying and scaling new marketing channels through experimentation and collaboration, ultimately driving user acquisition and growth for the platform.
Responsibilities:
- Launch and test 0→1 experiments across influencer, paid, and referral channels
- Identify and validate new scalable growth loops
- Analyze early signals to decide what to double down on vs. kill quickly
- Own timelines and deliverables for multi-channel campaign launches
- Work with product, design, and influencer teams to align messaging and targeting
- Shape the narrative arc for each campaign — tailoring the story and CTA to different audiences
- Monitor CAC, conversions, and retention across initiatives
- Propose and implement A/B tests
- Create light dashboards or reports to track impact
- Turn validated experiments into repeatable playbooks
- Help manage the rest of the Tonic Growth team + contractors as needed
- Continuously evolve proven systems + identify when a channel or process is ready for its next phase and drive it from experimentation to scale
- Identify and validate 2–3 new scalable acquisition channels (beyond influencer)
- Scale at least one channel to 2–3× current growth while maintaining healthy unit economics
- Translate early learnings into cross-channel loops that reinforce Tonic’s overall growth engine
- Operate with autonomy — prioritize experiments, allocate budgets, and track performance without heavy oversight