Senior Field Marketing Manager - Healthcare

Hyland is a pioneer of the Content Innovation Cloud™, delivering enterprise intelligence to organizations. The Senior Field Marketing Manager is responsible for driving demand through strategic program development and execution of marketing experiences that create pipeline and align revenue teams.

Responsibilities:

• Collaborate with the demand generation team and sales leaders to develop regional marketing strategies aligned with overall business goals; proactively design, plan, and execute regional field marketing campaigns and events that generate high-quality leads and accelerate pipeline growth
• Plan, execute, and oversee world-class events including regional events, ancillary events, user forums, and executive roundtables and dinners; design and implement pre-event and post-event engagement strategies to maximize attendance, participation, and lead conversion
• Create targeted, high-impact account-based marketing (ABM) programs using multi-channel digital programs — including website personalization, gifting, and conversational email — to engage target accounts and drive deal acceleration
• Interlock with regional and industry field sales leaders and account executives to ensure ongoing alignment on priorities; attend regular sales deal reviews, pipeline reviews, and regional quarterly business reviews to understand segmentation and prioritization; work with SDRs to define end-to-end revenue management processes and SLAs
• Develop and effectively manage the regional marketing budget, optimizing spending to maximize ROI; track and analyze program performance using key metrics, providing regular reporting and data-driven recommendations for program optimization
• Partner with cross-functional teams including campaign strategy, sales, product marketing, and solution marketing to ensure consistent messaging and maximize program impact; mentor, coach, and provide feedback to team members to drive organizational capability and growth

Requirements:

• Bachelor's degree or equivalent experience with 3+ years in B2B marketing and 2+ years of field marketing experience
• Proven record of enabling and partnering with sales to achieve revenue goals through tailored field marketing programs and campaigns
• Experience creating and implementing successful marketing programs that engage new prospects and customers across a range of tactics, technologies, and channels — within budget and on time
• Excellent written and verbal communication skills with strong cross-functional project management, organizational, and time management capabilities
• Strong analytical skills with experience measuring marketing performance and making data-driven recommendations to optimize program results and ROI
• Experience with account-based marketing (ABM) strategies including website personalization, gifting, and conversational email tactics
• Familiarity with intent signal visibility and business intelligence tools to identify and prioritize target accounts
• Experience working with SDR teams to define end-to-end revenue management processes and service-level agreements
• Demonstrated ability to manage vendors, source marketing technology, and ensure compliance with local data privacy regulations
• Strong strategic mindset with the ability to manage complexity, handle objections, and cultivate innovation using available technology