Principal Growth Marketer

Tines is a company founded in 2018 that powers important workflows through its intelligent workflow platform. They are seeking a Principal Growth Marketer to take ownership of growth levers and enhance pipeline generation while working closely with various teams to optimize marketing performance.

Responsibilities:

• Own Paid Growth & Acquisition
• Lead the strategy and execution of paid acquisition across search, social, and emerging channels
• Lead a comprehensive audit and reset of performance, improving targeting, channel mix, and efficiency
• Partner with our paid media agency to optimize performance across paid channels
• Partner with RevOps to improve funnel visibility, tracking, and reporting
• Establish a clear performance framework, including targets, measurement, and optimization strategy
• Drive improvements in cost efficiencies, conversion rates, and pipeline contribution
• Strengthen SDR & Pipeline Alignment
• Partner with SDR leadership and Pipeline Programs to improve conversion from lead to opportunity
• Drive accountability for follow-up on marketing leads, ensuring prioritization, routing, and speed-to-lead in partnership with SDR leadership and RevOps
• Operationalize intent and behavioral signals to create a signal-driven outbound engine—building workflows that enrich, prioritize, and activate high-intent accounts, and significantly increase the impact and efficiency of SDR outreach
• Partner with SDR and Pipeline Programs teams to identify opportunities for improved automation, tooling, and enrichment
• Expand Inbound Growth (SEO, Website & Lifecycle)
• Partner with our Web Marketing Manager to shape and evolve SEO and website growth strategy
• Contribute to scaling programmatic SEO, AEO, and GEO initiatives with GrowthX, expanding how Tines captures demand across both traditional and AI-driven discovery channels
• Bring a performance and experimentation lens to the website, partnering on landing page and on-site testing across conversion paths, messaging, and UX
• Build and optimize lifecycle marketing and onboarding journeys to improve nurturing, activation, and progression to pipeline
• Improve conversion performance across inbound channels and key website journeys
• Own Funnel Visibility, Attribution & Experimentation
• Own the development of marketing attribution, funnel visibility, and performance measurement
• Define the strategy for funnel instrumentation, attribution, and performance measurement, in partnership with RevOps
• Lead the evaluation and implementation of tools (e.g., HockeyStack, Funnel.io) to enable accurate, end-to-end visibility into channel performance and customer journeys
• Translate insights into a structured experimentation roadmap across channel performance, conversion, and funnel progression
• Establish a consistent experimentation cadence and drive measurable improvements in conversion rates, attribution accuracy, and pipeline efficiency
• Build Growth Systems, Automation & AI Leverage
• Identify and build high-leverage systems that improve how marketing and SDR teams operate
• Apply automation and AI to improve workflows, speed of execution, and targeting
• Evaluate and introduce new tools and technologies to enhance GTM performance
• Improve data enrichment, signal quality, and personalization through better systems and integrations
• Focus on creating systems that compound over time and improve how pipeline is generated and converted
• Raise Technical Capability Across Marketing
• Introduce tools, frameworks, and workflows that increase the technical sophistication of the marketing team
• Enable marketers to better leverage data, automation, and experimentation in their day-to-day work
• Act as a partner across the team to elevate modern growth practices
• Help embed a more systems-oriented, performance-driven approach to execution

Requirements:

• Proven experience owning and scaling paid acquisition in a B2B SaaS environment
• Strong track record of improving funnel performance, attribution, and conversion rates
• Experience working closely with SDR teams and pipeline generation programs
• Experience operationalizing intent data, enrichment, and signal-based workflows
• Experience building or optimizing lifecycle marketing and onboarding journeys
• Experience working with or implementing marketing attribution and analytics tools
• Deep familiarity with modern marketing, data, and automation tooling
• Experience applying automation and AI to marketing or GTM workflows
• Strong analytical mindset with the ability to translate data into actionable strategies
• Ability to operate strategically while remaining hands-on in execution
• Comfortable working cross-functionally across Marketing, Sales, and RevOps