Senior Director, Content Marketing - Legal & Government

Thomson Reuters is a leading provider of trusted content and technology for professionals across various sectors. This role leads the content strategy for the Legal Professionals business, focusing on editorial direction, original content programs, and driving demand for key legal products through effective marketing strategies.

Responsibilities:

• Editorial strategy. The themes, narratives, and point of view we bring to market across the Legal Professionals portfolio, grounded in deep customer understanding, commercial priorities, and a clear competitive read
• Original content programs. Flagship research franchises, expert analysis, multi-format reports, video and audio series, executive bylines, and customer storytelling
• Content that drives pipeline. Organic search and SEO, demand generation content for nurture and conversion, sales enablement, and integrated content for launches and campaigns
• The content operating model. Editorial calendar, production workflows, distribution across paid, owned, earned, and partner channels, and the measurement framework that ties content to business outcomes
• Team and partner network. A high-performing team of content leaders, writers, and producers, extending via relationships with our internal Studio, agency, and contributor network
• A defined editorial point of view that's recognized in the market, measured through share of voice
• Measurable lift in organic traffic and content-influenced pipeline across the Legal Professionals portfolio
• A content team and operating model that scales with the business, including a clear bar for AI-assisted production that protects voice, accuracy, and authority

Requirements:

• 8+ years in content strategy and editorial leadership at a B2B SaaS, professional services, or media company, with 3+ years leading and scaling a team
• A track record of building original content programs that moved a market, not just produced volume. You can point to specific franchises and what they earned the business
• Strong editorial judgment. You can read a draft, name what's wrong with it, and rewrite the lede yourself when needed
• Fluency with AI content tools and a clear point of view on how to use them without flattening voice or eroding accuracy
• Comfort working with senior executives, including extracting their point of view, ghostwriting at their level, and pushing back when needed
• Fluency with content performance data and marketing analytics. You manage to numbers without losing the craft
• Familiarity with the modern content stack: CMS, content operations platforms (Workfront, Contently, Writer), SEO and analytics tools, and AI-assisted production
• Experience in legal, regulated, or professional services markets is a strong plus. If you don't have it, you've moved into a complex vertical before and gotten smart fast