Director of Product Marketing

Scout Global is a fast-growing AI security company seeking a Director of Product Marketing to build and lead their Product Marketing function. This role involves defining positioning, shaping go-to-market strategy, enabling sales, and translating complex AI and security capabilities into compelling customer value.

Responsibilities:

• Establish the product marketing discipline, processes, and operating cadence from scratch
• Define positioning, messaging, and value propositions across products and customer segments
• Develop the company’s product narrative and category story
• Create and maintain core messaging frameworks and competitive differentiation
• Lead go-to-market planning and execution for product launches and feature releases
• Partner with Product, Sales, and Leadership to align roadmap with market opportunities
• Define target personas, use cases, and buying journeys
• Drive adoption, pipeline generation, and product usage through strategic campaigns
• Convert complex AI and security functionality into clear, differentiated messaging
• Develop technical content including: Product positioning and solution briefs, Architecture diagrams and technical documentation, Whitepapers and technical blogs, Demo narratives and use-case storytelling
• Build and maintain sales enablement assets, including: Pitch decks, Battlecards, Competitive intelligence, ROI and value messaging
• Train sales teams on messaging, positioning, and product capabilities
• Support strategic deals and customer conversations when needed
• Monitor the competitive landscape across AI, cybersecurity, and enterprise security platforms
• Identify market trends, customer needs, and emerging threats
• Inform product and leadership decisions with actionable insights
• Help define the company’s category positioning in AI security
• Support executive visibility through technical content and messaging
• Collaborate on analyst relations, conference messaging, and industry positioning

Requirements:

• 10+ years of experience in Product Marketing, Solutions Marketing, or Technical Marketing
• Experience marketing technical products in one or more of the following: AI / Machine Learning OR Cybersecurity Experience (Ideal industries are AI Security, DLP or SASE)
• Demonstrated experience building or scaling product marketing in a startup or high-growth environment
• Strong ability to translate complex technical concepts into clear business value
• Experience leading product launches and go-to-market initiatives
• Excellent written and verbal communication skills