Staff Product Manager (AI Builder)

Babylist is the leading registry, e-commerce, and content platform for growing families. They are seeking a Staff Product Manager to own major surfaces of Babylist's consumer experience and to set the standard for AI-native product management at scale.

Responsibilities:

• Own a major consumer surface or core customer journey end-to-end. Strategy, KPIs, quality bar, impact, the hard tradeoffs. You are the person the rest of the company looks to when a question about that surface has to get answered
• Set the one-year horizon. Articulate where your surface should be a year from now, defend the sequence of bets that gets it there, and update with conviction & speed when evidence or business needs change
• Set the quality bar and the AI-native PM bar. Make the hard tradeoffs between business goals and customer trust. Model what AI-native PM craft looks like at Babylist and help define the rituals others adopt
• Operate as a peer-builder. Use AI-native workflows in your own work. Ship things yourself when shipping yourself is the fastest path to the right answer
• Be a force multiplier. Bring sharper problem framing, tighter customer insight, data analysis, and prototypes that make decisions easier to make. Don’t just ship fast yourself, design the repeatable, low-friction systems that let everyone on your team ship faster
• Be a flexible operator. Whatever the opportunity, you ramp fast, partner well, and own outcomes
• Mentor and develop the PMs around you. Help raise the bar for the function. Give specific, timely feedback that improves the team's output. Contribute to hiring and to the shape of the product organization as it evolves

Requirements:

• Demonstrated consumer experience. You have a proven record of defining product strategy, creating impact, leading cross-functional teams in execution, and working with exec-level leaders to solve complex problems for consumer products. You have held Senior PM, Staff PM, GPM, or Director roles
• Strategic foresight. You can articulate where your surface should be in 6, 12, and 18 months, and you can define the path from here to there. You hold a strong, opinionated view of the product and you know when to update your priors
• Deep customer expertise. This is the irreplaceable PM contribution in a builder world, and it has to be a genuine strength. You know how to understand and co-create with users and you bring deep curiosity and customer obsession into every decision. You bring concrete evidence (both qualitative and quantitative) into decisions. You solve root pain, not adjacent symptoms, and you create segmentation clarity rather than treating users as a monolith
• Product sense. You have product taste — the instinct to know what's worth building (and what's not), what the right UX is, and what will delight users — and you can point to shipped work and killed projects that proves it
• Commercial ownership. You are fluent in the business. You understand how your surface monetizes, you can defend a unit economics model, and you partner with finance and data without needing them to translate
• Outcome ownership. You don't celebrate shipping — you own impact. You hold yourself and the team accountable for delivering meaningful results, you build appropriate measures of success, and lead clean persist/pivot/stop decisions after launch
• Clarity of thought. You communicate with extreme clarity that moves conversations forward fast. You don't mistake collaboration for consensus — encouraging productive conflict and surfacing misalignment early
• Quality and craft as standards. You own the quality bar for your surface and the principles by which everyone else builds. You have sent teams back to the drawing board, and you know how to do it without breaking trust
• Technical fluency. You might have a CS degree or started your career as a developer. You might have been an early PM at an early-stage company, where the line between 'product' and 'build' was always blurry and you handled both. You might just have a portfolio of things you've built that demonstrate self-taught skills. The context matters less than what it taught you about feasibility, tradeoffs, and getting something real into the world
• Adaptability to change. The next 18 months will not look like the last 18. You select for change, not against it. You jump in where needed, working across team boundaries and roles without waiting for permission. You are humble, low-ego, and biased toward action
• You are AI-native. You actively use LLMs and AI coding tools in your daily work — whatever gets you from customer opportunity to validated idea to business impact the fastest. You have intuition for what current models are good and bad at, know how to decompose problems for AI agents, review and refine their output, and combine AI-driven speed with human judgment. You contribute as a peer-builder, but you know when to zoom out for strategic thinking and stay closest to the customer. Building is how you co-create with families and how you separate signal from noise faster than anyone else in the room
• You set the standard. As a Staff PM, your building isn't just for your own velocity — it raises the bar for the team and the function. Your team learns to use AI-native tools by working alongside you. Your peers borrow your patterns. The rituals and practices you help build become how Babylist works
• You are excited about the AI transformation, not anxious about it. You believe this is the most interesting moment in product careers in a decade, and you want to help shape what an AI-first product organization looks like, at Babylist and as a category