Partner Marketing Manager

Renuity is a leading home improvement services business headquartered in Charlotte, NC, with a focus on trust, innovation, and customer-first service. The Partner Marketing Manager will drive the affiliate marketing program by optimizing partner strategy and performance, managing relationships, and providing actionable insights to support business growth.

Responsibilities:

• Own a portion of the affiliate portfolio, including email communications, regular partner touchpoints, performance analysis, and ongoing account optimization
• Manage and grow relationships with affiliate partners, agencies, and networks to drive scalable lead generation and revenue growth
• Lead contract negotiations with affiliate partners and agencies, including commission structures, terms, and performance expectations
• Analyze campaign and partner performance, identifying opportunities to improve ROI, efficiency, and overall program effectiveness
• Oversee day-to-day operations of the affiliate program, including tracking, link management, CRM coordination, payout accuracy, and compliance
• Build and maintain performance dashboards, providing clear visibility into channel performance and key KPIs
• Deliver structured insights and recommendations to inform strategy, optimization, and future growth initiatives within the affiliate channel

Requirements:

• 4+ years of experience in affiliate marketing, partner marketing, or performance marketing
• Proven experience in lead generation/lead acquisition in a managerial or leadership role
• In-depth knowledge of affiliate marketing principles, strategies, and best practices
• Strong analytical skills with proficiency in interpreting data for actionable insights
• Excellent communication and interpersonal abilities to build and maintain strong partnerships
• Proficient in using analytics and reporting tools like Microsoft Office 365 Suite, particularly Excel, to measure campaign performance
• Familiarity with influencer platforms or creator marketplaces
• Knowledge of the home services industry is preferred, with an understanding of lead dynamics and the purchase journey