Account-Based Marketing Manager, AMER Strategic

Atlassian is a company focused on unleashing the potential of every team through their software products. They are seeking an experienced Account-Based Marketing Manager to join their Global Account-Based Marketing and Regional Demand Generation team, where the role involves collaborating with sales teams to drive revenue growth across strategic accounts.

Responsibilities:

• Drive strategy development by providing valuable insights and recommended actions for AEs and SDRs
• Collaborate closely with the Strategic Sales team to create and manage 1:1 and 1:Few omni-channel account-based marketing campaigns that successfully generate new pipeline opportunities and accelerate deals for target accounts in AMER - utilizing account and contact-level insights to guide decision-making
• Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events based on regional pipeline gaps and sales priorities
• Collaborate with Partner Marketing to enhance the effectiveness of account-based marketing initiatives
• Maintain consistent and effective communication on insights, challenges, and successes with Sales and Account-Based Marketing (ABM) Leadership
• Collaborate with Product Marketing Managers (PMM) to relay feedback on content and programs

Requirements:

• 7+ years of marketing experience, with 3+ years of Account-Based Marketing experience in a high-growth environment
• Proven experience with owning, executing, and measuring 1:1 and 1:Few ABM motions that leverage various channels such as paid media, email, content syndication, direct mail, events, and more
• Strong track record of developing outbound programs in partnership with sales
• A data-driven mindset with the ability to translate insights into strategic actions that enhance revenue
• Experience working with sales/marketing and ABM platforms such as Salesforce, Marketo, 6sense, CommonRoom Outreach, Zoominfo, TechTarget Priority Engine, Reachdesk, Folloze, Demandbase, etc