Senior Manager, Digital Growth Marketing

Hydrafacial is a global category-creating company focused on innovative beauty health experiences. The Senior Manager, Digital Growth Marketing will be responsible for pipeline growth across paid media, SEO/AI, and marketing operations, while collaborating with various teams to drive measurable results and optimize strategies.

Responsibilities:

• Own full-funnel paid media strategy and execution across Google, Meta, LinkedIn, and Content Syndication, balancing top-of-funnel awareness with direct response to meet goals across B2B pipeline and B2B2C pull-through
• Lead organic search strategy with a forward-looking focus on AEO and GEO, ensuring the brand is visible in AI-generated search results and LLM outputs, alongside technical and content SEO to drive qualified traffic
• Manage digital agency relationship across paid and SEO/AI, ensuring strategy accountability, budget pacing, and KPI delivery
• Partner with Digital Experience on landing pages and on-page content, site architecture, and structured data optimized for both traditional and AI-driven search
• Partner with the Influencer Marketing Manager and Creative team to create performance-driven content that supports full-funnel strategy across B2B and B2B2C audiences
• Work cross-functionally with IT and Sales Ops to ensure ad tracking, attribution, and reporting are accurate across all growth platforms
• Share strategy, learnings, and best practices with global marketing partners to support international growth efforts
• Establish benchmarks across paid and organic channels; report regularly on campaign performance, pipeline contribution, and full-funnel KPIs, translating data into actionable optimization recommendations
• Explore Clay as a core growth tool, leveraging it for lead discovery, data enrichment, outbound campaign sequences, and intelligent lead routing
• Identify opportunities to expand Clay’s use across the funnel, including integration with HubSpot, ad platforms, and sales enablement tools
• Stay current on AI-powered prospecting and enrichment tools; evaluate and recommend new capabilities that improve pipeline quality and efficiency
• Manage marketing operations infrastructure that powers pipeline growth, including lead mapping, and attribution model
• Manage offline marketing event list imports, ensuring accurate attribution, clean data entry, and seamless handoff to sales
• Track full-funnel KPIs (traffic, leads, conversion, pipeline, CAC, ROI), ensuring alignment across paid, organic, and outbound channels, and translate into actionable insights

Requirements:

• 7+ years of experience in growth marketing, with a strong B2B track record
• B2B marketing experience is required; experience driving pipeline in a complex sales environment (capital equipment, SaaS, or similar) is strongly preferred
• Hands-on expertise in HubSpot (lead mapping, lead scoring, reporting, custom objects) and Salesforce CRM integration
• Proven experience with paid media across Google, Meta, and LinkedIn, managing campaigns, budgets, and agency partners independently
• Proficiency with GA4, Google Tag Manager, and BI reporting tools (Power BI or equivalent)
• Working knowledge of SEO principles, with curiosity and initiative around emerging AEO/GEO practices
• Strong analytical mindset, comfortable building reports, identifying trends, and making data-driven recommendations
• Exceptional project management skills and the ability to drive multiple workstreams simultaneously without losing focus
• Comfort operating in ambiguity; able to build structure, lead channel strategy, and execute with limited direction
• A true team player with strong work ethic, professional maturity, and excellent cross-functional communication skills
• Experience in B2B2C, beauty, skincare, medical aesthetics, or wellness industries
• Experience with content syndication platforms and/or programmatic advertising
• Familiarity with Power BI, HubSpot, ON24, or similar data and event platforms
• Experience with Clay for lead discovery, enrichment, or integrations