Associate Director, Marketing Performance Analytics & Revenue Operations

Kyndryl is a company that designs, builds, manages, and modernizes mission-critical technology systems. They are seeking a Marketing Analytics and Revenue Operations Associate Director who will drive insight generation across their B2B marketing organization, analyze performance across various marketing channels, and provide actionable recommendations to improve efficiency and ROI.

Responsibilities:

• Driving insight generation across the B2B marketing organization
• Comparing performance across email, events, paid media, digital programs, and other B2B marketing channels
• Identifying where the marketing organization should invest, optimize, or shift spend
• Providing regular insights and recommendations to channel owners to improve efficiency and ROI
• Leading a team of 1–2 managers and working directly with marketing teams to deliver recommendations, build dashboards, automate insights, and support data-driven decision-making
• Automating reporting, surfacing actionable insights for marketing and sales stakeholders, and ensuring data accuracy, consistency, and usability across CRM systems, marketing platforms, and data warehouses
• Deep partnership with operations and engineering teams to improve data flows, data models, and data quality
• Reviewing APIs and data conformance, defining metadata strategies, and simplifying technical outputs into clear narratives for marketing teams
• Leading analytics projects from start to finish, including developing attribution systems, building segmentation models, and evaluating performance across key marketing channels
• Shifting seamlessly between business problems—from developing segmentation frameworks that support ABM, to optimizing event strategy, digital marketing growth, content performance, and integrated marketing/sales strategies
• Leveraging LTV and cohort models to guide investment decisions and prioritization
• Diagnosing funnel performance, identifying bottlenecks, and recommending actions that improve conversion and revenue impact
• Presenting findings and recommendations directly to marketing leadership, senior stakeholders, and the Chief Marketing Officer

Requirements:

• Bachelor's or Master's degree in Analytics, Data Science, Business, Economics, or equivalent professional portfolio
• 8+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics
• 2+ experience in leading a program with a team and developing talent
• Proficiency in SQL and Power BI (required)
• Experience with CRM, Marketing, and Sales Platforms (e.g., Marketo, CJA, Atlas, Salesforce)
• Strong understanding of multi‑touch attribution, marketing analytics, B2B funnels, and revenue dynamics
• Demonstrated ability to manage and mentor managers and analytical talent
• Excellent communication and data storytelling skills; able to simplify complexity for diverse audiences, including senior executives