Senior Marketing Operations Manager

Juniper Education is dedicated to empowering educators and enhancing the educational experience through innovative technology and support systems. The Senior Marketing Operations Manager will take ownership of marketing infrastructure, ensuring effective tracking, scoring, and routing of leads while improving campaign performance and website conversion.

Responsibilities:

• Owning and improving our marketing infrastructure (HubSpot, automation, reporting)
• Making sure data is clean, structured and usable
• Building and improving email journeys, nurture flows and lifecycle stages
• Taking ownership of website performance and conversion
• Designing and refining lead scoring and funnel processes
• Running structured CRO and testing programmes
• Building reporting that actually helps people make decisions
• Working closely with Sales, RevOps and BI to align on performance

Requirements:

• Strong hands-on experience with HubSpot
• A track record of improving funnels, not just running campaigns
• Experience with lead scoring, lifecycle stages and automation
• A solid understanding of tracking, analytics and attribution
• Experience running structured CRO programmes
• Questions how things are set up instead of working around them
• Cares about data quality (and gets frustrated when it's not right)
• Is comfortable getting into the detail workflows, tracking, logic
• Can explain complex things in a simple way
• Enjoys solving problems and improving systems