Head of Growth Marketing

Orange Logic is a company focused on solving complex content challenges through their innovative Digital Asset Management system. They are seeking a strategic, AI-forward Head of Growth Marketing to lead their global growth initiatives, driving pipeline growth through various integrated marketing strategies and collaborations with multiple teams.

Responsibilities:

• Develop and execute a global growth marketing strategy aligned to revenue and expansion goals
• Own pipeline generation across net-new customer acquisition and customer expansion initiatives
• Lead integrated demand generation campaigns across digital, ABM, lifecycle marketing, webinars, sponsorships, and paid media
• Build and operationalize AI-enabled marketing workflows to improve personalization, automation, reporting, and campaign performance
• Partner closely with Sales, Customer Success, Brand, Product Marketing, and Marketing Operations teams to drive measurable business outcomes
• Oversee external agencies and partner marketing initiatives to expand reach and optimize ROI
• Establish scalable reporting, attribution, and performance measurement frameworks
• Drive experimentation, optimization, and AI-forward innovation across the marketing organization

Requirements:

• 8–10+ years of growth marketing, demand generation, or integrated marketing leadership experience within B2B SaaS
• Proven success driving enterprise pipeline growth and customer expansion programs
• Deep expertise in ABM, lifecycle marketing, paid media, customer marketing, and campaign strategy
• Experience implementing AI-enabled marketing workflows, automation systems, and operational efficiencies
• Strong understanding of attribution, analytics, funnel optimization, and marketing operations
• Experience managing Google Ads, LinkedIn campaigns, and external digital agencies
• Excellent cross-functional collaboration, communication, and leadership skills
• Bachelor's degree in Marketing, Business, Communications, or related field
• Familiarity with modern martech ecosystems and HubSpot
• MBA