Customer Lifecycle Marketing Manager

LogicGate is the leading AI GRC platform for the Enterprise, helping governance, risk, and compliance teams manage their operations effectively. The Customer Lifecycle Marketing Manager will own the strategy and execution of data-driven programs aimed at maximizing customer lifetime value, driving product adoption, and reducing churn through multi-channel campaigns.

Responsibilities:

• Design and execute multi-channel upsell and cross-sell campaigns that drive revenue expansion by identifying high-propensity accounts and delivering personalized, timely offers based on product usage, customer health scores, and buying signals
• Build and optimize retention programs that reduce churn through proactive engagement, product adoption initiatives, and early warning interventions for at-risk customers
• Own the customer advocacy engine by developing scalable programs to generate reviews (G2, Gartner, etc.), capture compelling case studies, and identify customer champions for reference calls, testimonials, and speaking opportunities
• Partner with Customer Success to design and execute data-driven onboarding and activation journeys (email, in-app messaging, webinars) that accelerate time-to-value and drive feature adoption
• Develop and manage customer engagement touchpoints including newsletters, webinars, virtual events, and content programs that keep customers informed, engaged, and connected to the LogicGate community
• Support and scale local user group programs and regional customer events that strengthen community, drive product education, and surface expansion opportunities
• Lead marketing strategy and execution for LogicGate's annual customer conference (Agility), including pre-event promotion, attendee engagement, and post-event follow-up to maximize ROI and customer sentiment
• Own customer segmentation strategy, leveraging product analytics, CRM data, and customer health metrics to deliver highly targeted, relevant campaigns that drive specific behaviors and outcomes
• Build an experimentation roadmap (A/B and multivariate testing) to continuously optimize messaging, timing, channels, and journeys across the customer lifecycle
• Establish clear KPIs and reporting cadences that measure program performance against key business objectives (NRR, churn rate, product adoption, customer satisfaction) and communicate results to cross-functional stakeholders

Requirements:

• 6+ years of experience in customer marketing, lifecycle marketing, or growth marketing within B2B SaaS, with a proven track record of driving retention, expansion, and customer lifetime value
• Deep expertise in building and executing data-driven customer programs across the post-sale journey, from onboarding through advocacy
• Strong analytical skills with experience using customer data platforms, product analytics tools (e.g., Pendo, Amplitude, Mixpanel), and marketing automation platforms (e.g., HubSpot, Marketo) to segment audiences and measure impact
• Demonstrated ability to design and execute experimentation frameworks (A/B testing, etc.) and use insights to optimize campaigns
• Exceptional project management skills with the ability to manage multiple programs simultaneously in a fast-paced, cross-functional environment
• Excellent written and verbal communication skills, with the ability to craft compelling customer messaging and influence stakeholders across the organization
• Experience in the GRC, risk management, or compliance software space
• Background in sales-led growth (SLG) B2B SaaS environments with complex, enterprise sales cycles
• Hands-on experience with customer advocacy programs including review generation, case study development, and customer reference management
• Track record of successfully planning and executing customer events, user groups, or conferences