Business Analyst

Inizio Evoke is seeking a detail-oriented Business Analyst to support AI-driven digital transformation initiatives. This role involves documenting requirements, coordinating stakeholders, and ensuring the delivery of compliant, scalable AI-enabled solutions across marketing and communications.

Responsibilities:

• Work closely with the Senior Product Manager to capture and refine business and functional requirements for AI-driven workflows, platforms, and digital tools
• Conduct stakeholder interviews, business process mapping, and gap analysis
• Write clear and detailed documentation including business requirement documents (BRDs), functional requirement specifications (FRS), and user stories with acceptance criteria
• Maintain version-controlled documentation and traceability throughout the development lifecycle
• Analyze existing workflows across strategy, creative, and compliance processes to identify areas of automation and efficiency gains through AI integration
• Create visual process models, user flows, and data maps using tools such as Miro or LucidChart
• Support design of future-state processes and help prioritize improvement opportunities aligned to product roadmaps
• Support User Acceptance Testing (UAT) by preparing test cases, coordinating end-user validation, and documenting outcomes
• Work with the Product Manager to triage defects, update requirements, and finalize release artifacts
• Track feature readiness, go-live preparation, and change management activities
• Gather metrics and KPIs related to user adoption, workflow efficiency, and platform performance
• Assist in building dashboards or reporting logic using tools like Power BI or Excel to track key transformation metrics
• Present insights and findings to internal teams to support continuous improvement

Requirements:

• 5–8 years of business analysis experience, preferably within regulated or enterprise environments
• Ability to document requirements and collaborate closely with product, engineering, and QA teams
• Experience supporting digital or platform-based product development, ideally within AI, SaaS, or workflow automation projects
• Proficiency in creating documentation (BRDs, user stories, acceptance criteria, UAT scripts)
• Strong knowledge of Agile-Scrum delivery, including use of JIRA, Confluence, or similar tools
• Familiarity with process modeling tools such as Miro or Lucidchart
• Highly organized with strong attention to detail and follow-through
• Collaborative team player able to work with diverse stakeholders across product, legal, tech, and operations
• Strong communication skills—both written and verbal—with the ability to translate technical concepts into business language