Senior Influencer Marketing Manager (North America)

Heaven Media is a company focused on influencer marketing, and they are seeking a Senior Influencer Marketing Manager to develop creative and data-driven strategies for global campaigns. The role involves leading campaign strategy, guiding junior team members, and ensuring alignment with client goals through effective communication and execution.

Responsibilities:

• Lead major components of campaign strategy and influencer selection, collaborating closely with accounts, campaigns, and performance teams
• Influence how briefs are interpreted and developed into actionable strategic proposals rooted in brand insight and audience relevance
• Guide junior team members on influencer discovery approaches, vetting techniques, and how to interpret cultural or brand fit
• Recommend creative angles, formats, and influencer activations that support client objectives, budgets, and campaign KPIs
• Drive consistency and quality in influencer strategy, ensuring proposals meet internal and client-facing standards
• Own core areas of delivery across multiple influencer campaigns including briefings, approvals, and performance tracking
• Influence internal and client confidence through responsive communication, clear timelines, and proactive updates
• Guide team members on the use of internal tools, briefing formats, and campaign checklists
• Participate in relevant training sessions, workshops, or personal development courses to build your knowledge and professional skills
• Provide adaptable support across the team, stepping in as needed to maintain continuity and excellence

Requirements:

• Extensive experience in influencer or digital strategy within an agency or in-house team
• Deep knowledge of the influencer marketing landscape, including platforms like TikTok, YouTube, Twitch, and Instagram
• Confident communicator able to translate data and insights into strategic recommendations
• Strong collaboration skills and comfort working cross-functionally with accounts, campaigns, and data teams
• Skilled in crafting decks, writing briefs, and delivering presentations to internal and external audiences
• Creative mindset with an analytical edge—can ideate and evaluate