Field Brand Marketing Manager

Clarion Home Services Group is transforming the home services industry across HVAC, electrical, and plumbing sectors. They are seeking a strategic, creative, and highly collaborative Field Brand Marketing Manager to strengthen and grow the local market presence of their brands, focusing on strategy, planning, coaching, and measurement to drive brand awareness and community engagement.

Responsibilities:

• Co-author customized local marketing plans based on market opportunities, business goals, and seasonal dynamics
• Guide the planning and execution of local home shows, community festivals, and grassroots neighborhood marketing
• Track local "Best Of" submissions and coordinate media opportunities, public relations announcements, and charitable partnerships
• Build processes and playbooks that turn successful local marketing tactics into scalable corporate standards
• Oversee review generation and customer sentiment across Google, Facebook, and Yelp to maximize local search visibility
• Establish localized organic social media strategies and train branch teams on content creation and platform best practices
• Coordinate with vendors, photographers, and videographers to develop customer testimonials and technician spotlights
• Direct the coordination, accuracy, and brand alignment of local print collateral, signage, and vehicle wraps
• Establish measurement frameworks to evaluate field marketing activity, social engagement, and reputation trends
• Deliver analytical insights and optimization recommendations to corporate executives and branch operations teams

Requirements:

• 4+ years of experience in field marketing, local marketing, brand management, or community marketing roles
• Deep understanding of localized marketing, community engagement, and grassroots brand-building strategies
• Experience using reputation management platforms and building successful customer review generation strategies
• Familiarity with organic social media growth strategies and content performance analytics
• Elite relationship-building skills with the ability to influence operational leaders and travel 1–2 times per month
• Comfort working autonomously and maintaining high accountability in a fast-paced, fully remote environment
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Home services industry experience is strongly preferred; direct HVAC experience is a significant plus
• Past experience supporting multi-location, franchise-style, or decentralized business networks
• Experience with marketing automation technology and specialized CRMs like ServiceTitan or Marketing Pro