Key skills
CRMSales
About this role
Sika is a worldwide innovation and sustainability leader in the development and production of systems and products for various industries. They are seeking an experienced Director of Channel Marketing & Strategy to accelerate growth by building data-driven insights and structuring distribution strategies.
Responsibilities:
- Build Market intelligence foundations
- Develop top account penetration insights
- Improve sales visibility, and forecasting accuracy
- Define authorized distribution frameworks
- Align top distributors to growth plans
- Identify target accounts and link pipeline to structured initiatives
- Deliver visibility through tools & dashboards
- Improve CRM visibility
- Lead internal workshops
- Establish monthly reporting cadence
Requirements:
- Bachelor's degree in business, engineering, or related field
- 5+ years of experience in B2B industrial sales, distribution, or channel management
- Proven success managing multi-region distribution networks