Social Media Content Creator

Duties:

We re looking for a creative, detail-oriented Social Media Content Creator to develop engaging, high-quality content across our social media channels. This role blends writing, visual storytelling and multimedia production, requiring strong editorial instincts alongside hands-on graphic design, photography and video editing skills.

You ll play a key role in shaping how our brand shows up socially crafting content that is timely, platform-appropriate, and visually compelling.

Key Responsibilities

Content Creation & Writing

• Write, edit, and publish engaging social media posts across platforms (primarily LinkedIn, Instagram, X and Facebook)
• Adapt tone, voice and messaging to fit each platform and audience
• Ensure copy aligns with brand voice, content strategy and campaign goals

Visual & Multimedia Production

• Design social graphics, illustrations and templates that align with brand guidelines
• Capture and edit original photography for social use
• Produce and edit short-form videos (reels, stories, clips, explainers)
• Apply basic animation or motion graphics when appropriate

Collaboration & Execution

• Assist with populating and managing shared content calendar for product and corporate social posts
• Partner with marketing, communications and creative teams to support campaigns and initiatives
• Translate creative briefs into compelling social content quickly and accurately
• Manage multiple projects simultaneously and meet deadlines in a fast-paced environment

Optimization & Quality Control

• Edit and refine content for clarity, consistency and visual impact
• Format content correctly for each platform (size, length, specs)
• Stay current on social media trends, tools and best practices

Skills:

Qualifications

Required

• Proven experience creating content for social media (portfolio required)
• Strong writing and editing skills with a clear understanding of social-first storytelling
• Proficiency in graphic design tools (e.g. Canva, Adobe Creative Suite, etc.)
• Experience with photography, photo editing and composition
• Video shooting and editing experience (e.g. Premiere Pro, Final Cut, CapCut)
• Strong attention to detail and visual consistency
• Ability to work independently and collaboratively

Preferred / Nice to Have

• Experience managing or contributing to medical technology and/or health care oriented social channels
• Understanding of legal/regulatory compliance for social media in medtech/health care field
• Experience with Sprout Social social media management platform
• Familiarity with basic analytics and performance metrics
• Motion graphics or animation experience
• Experience with content calendars and scheduling tools
• Understanding of accessibility best practices (alt text, captions, contrast)

Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Video editing tools (e.g., Final Cut, CapCut, After Effects)
• Social media platforms and scheduling tools
• Camera equipment and mobile content creation tools

What Success Looks Like

• Consistently high-quality, on-brand social content
• Strong engagement and positive audience response
• Efficient turnaround of creative assets
• Clear alignment between creative execution and content strategy

Education:

Bachelor's Degree and 2 years of relevant experience, or Associate's Degree and 4 years of relevant experience, or High School Diploma or Equivalent and 6 years of relevant experience