Communications Strategy Manager

Avalara is a leading cloud compliance platform company, and they are seeking a Communications Strategy Manager to oversee internal communications for their customer-facing organization. The role involves developing communication strategies, managing editorial calendars, and ensuring effective message delivery across various platforms.

Responsibilities:

• Oversee the end-to-end GTM internal communications strategy for customer-facing audiences, including Sales, Partner Sales, Support, Implementation and Professional Services, ensuring clear message hierarchy and disciplined execution
• Design and run the communications operating model (intake, prioritization, drafting, approval, publish, reinforcement) by leveraging internal AI tools to reduce noise, eliminate duplicative or conflicting messages, and speed time-to-field
• Establish and manage the GTM editorial calendar, sequencing weekly, monthly, and quarterly communications to align with priorities and prevent overlap or message fatigue
• Define governance standards, including channel rules, writing standards, QA checklists, approval workflows, and publishing discipline across our intranet, Slack, and email newsletters
• Oversee the publishing model, including structure, tagging standards, content lifecycle management, and homepage organization to ensure content remains current and relevant
• Lead partner intake and understanding by running a standardized briefing process, clarifying goals and required actions, assessing requests against priorities, and translating complex inputs into field-ready messages
• Ensure changing educational and instructional materials about the GTM communications strategy, process and tools stay up to date
• Coordinate contributors and authors by assigning work, reviewing content, coaching for clarity and impact, and building repeatable frameworks that raise quality
• Improve communication effectiveness by tracking engagement metrics, adoption signals, and feedback loops, and delivering regular insights and process improvements to GTM leadership