Fractional Marketing & Communications Manager

E3n is seeking a contract professional to support integrated marketing and communications strategies to drive member engagement, retention, and growth across the full lifecycle. The role involves developing and delivering multi-channel content via campaigns, social media, and print assets aligned with E3n's mission and goals.

Responsibilities:

• Write, create graphics, formulate layout, and execute email marketing campaigns; support all email campaigns with QA testing to ensure consistent rendering across email clients and screen sizes
• Create on-brand graphics utilizing tools such as Canva, Figma, and Adobe Creative Suite
• Manage email project timelines and editorial calendars and communicate with internal and external stakeholders regarding requirements, status updates, and deadlines
• Support audience segmentation and list creation in Salesforce, including importing and managing lists within HubSpot, Marketing Cloud, and Pardot for targeted campaigns
• Ensure consistent brand voice and messaging across all channels and personas
• Analyze campaign performance (e.g., open rates, click-through rates, conversions) and provide recommendations to improve future campaigns
• Support audience segmentation and list creation in the organization's CRM platforms for targeted campaigns
• Manage project timelines and editorial calendars and communicate with internal and external stakeholders regarding project requirements, status, and deadlines
• Develop and maintain a schedule of deployed assets across multiple channels (email, social, member portal promotions, print assets, webinars/events, and direct mail) to communicate E3n's new membership structure/tiers
• Ensure core buyer personas are represented in multiple assets and channels in a sequenced fashion
• Monitor channel performance to determine what campaigns (and modes) are most effective to result in continuous improvement
• Collaborate with internal teams (Marketing, Member Success) for real-time content management
• Develop and deploy creative, strategic, organic, and paid social media strategies to engage key personas
• Partner with E3n's vendor to plan 6-8 campaigns monthly that align with key strategies, and events occurring during the academic year
• Maintain sales enablement tools and templates, including presentation decks, case studies, social media graphics, and related assets
• Collaborate with sales and member success teams to align messaging
• Utilize CRM and event platforms (e.g., Salesforce, Swoogo, or similar tools) to track engagement, participation, and outcomes
• Maintain accurate records of outreach, participation, and event metrics
• Provide regular updates on progress, risks, and opportunities

Requirements:

• Bachelor's degree
• Self-starter with the ability to thrive in a fast-paced, results-driven organization
• Strong organizational skills, attention to detail, and ability to work collaboratively across organizational lines and be a team player
• Excellent written and interpersonal communication skills; writing samples are required of candidates who progress in the application process
• Good design aesthetics and a strong ability to work within established brand guidelines
• Experience creating and publishing content across a variety of social media platforms
• Experience with HubSpot, Salesforce, Pardot, and Marketing Cloud, or ability/interest to learn; understanding of email marketing strategies and experience executing email campaigns
• Experience with web content management systems and analytics; Webflow or WordPress and Google Analytics preferred
• Experience building and deploying emails in Salesforce Marketing Cloud and Pardot; experience working with Salesforce for list creation and segmentation
• Understanding of email marketing strategies and experience executing email campaigns
• Experience in Figma, Canva, Adobe Creative Suite, or similar design platforms
• Working knowledge of basic HTML/CSS as it applies to email formatting
• Understanding of search engine optimization, answer engine optimization, and web accessibility compliance
• Photo editing experience is a plus